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Topic cluster and pillar pages technique is a modern evolution of successful SEO strategies.

Why do I call this a ‘successful’ technique?

It’s because many enthusiasts have seen significant growth after implementing the content cluster technique in their SEO yard.

In this blog post, we’ll delve into the concept of content pillars as a powerful SEO strategy.

To bolster this approach, we’ll also explore various methods and tools, including AI SEO, Google EEATs, and internal linking.

Additionally, we’ll examine how implementing content pillars can influence your Core Web Vitals for optimal website performance.

What Exactly are Topic Cluster and Pillar pages in SEO?

Graphic explaining the relationship of pillar content and cluster content

Topics cluster and pillar pages are the SEO content organization strategy which helps improve the user experience and website structure and boost website traffic. This SEO strategy helps us increase our ‘Expertise’ under Google E-E-A-T.

Content Pillars: These are comprehensive, authoritative pieces of content that serve as a main hub for broader topics. Content Pillar covers the overview of your main topic. Content Pillar can be evergreen content and act as a “cornerstone content” in your website.

Cluster Content: Cluster Content revolves around specific subtopics related to the main topic covered in the Pillar Page. These pieces of content dive deeper into specific aspects of the broader topic, providing more detailed information. Each piece of the cluster content is linked back to the corresponding section of the pillar page, establishing a hierarchical relationship.

For instance, let’s say I plan to write a topic about Amazon marketing and management.

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Naturally, my content pillar will cover comprehensive information about Amazon marketing and management because it is my core/main topic. I can create individual blog articles about each subheading to create content around my content pillar post; we call this ‘cluster content.’

By interlinking between Pillar Pages and Cluster Content, websites create a semantic connection that signals to search engines the depth and breadth of their expertise on a given subject also known as internal linking SEO.

Traditional SEO Approaches vs the Content Cluster Method

The traditional SEO strategy focuses on optimizing your website or pages with the help of keywords or phrases. This involves selecting specific keywords based on search volume, competition, and relevance to the content, and then incorporating them strategically into page elements such as titles, headings, meta descriptions, and body text.

Traditional SEO vs Content Cluster

The goal is to signal to search engines that the page is relevant to a particular search query, thereby improving its chances of increased website traffic and ranking higher in search engine results pages (SERPs).

On the other hand, the content cluster method, which includes Topic Clusters and Pillar Pages, represents a more holistic SEO strategy. Rather than optimizing individual pages for isolated keywords, this method involves organizing content around broader topics or themes. This SEO strategy helps you build loyal readers who will not read your blogs occasionally!

How to Create the Structure of a Content Cluster?

Step #1: Identify the Core Topic

Start by identifying the central topic or theme around which your content cluster will revolve. This should be a broad topic that encompasses various subtopics and aspects.

Step #2: Create the Pillar Page

Develop a comprehensive Pillar Page that serves as the main hub for the chosen topic. The Pillar Page should provide an overview of the topic, covering key points, definitions, and main ideas. It should be well-researched, authoritative, and contain high-quality content.

Step #3: Outline Subtopics and Cluster Content

Once the Pillar Page is established, outline the subtopics and related themes that fall under the main topic. These subtopics will serve as the basis for creating Cluster Content. Consider conducting keyword research to identify relevant subtopics and search terms.

(We have added an example earlier in this article).

Step #4: Develop Cluster Content

Create individual pieces of content that delve deeper into each subtopic identified in Step 3. Each piece of Cluster Content should be comprehensive, well-written, and provide valuable insights or information to the reader.

Step #4: Building Internal Links

Pillar pages are a gold mine when you’re trying to link between several different pages. Implement a strategic internal linking SEO strategy to connect the Pillar Page with the Cluster Content and vice versa.

This helps search engines understand the relationship between the different pieces of content within the cluster and improves user navigation. It will boost website traffic as well.

Step #5: Optimize for SEO

Optimize each piece of content within the cluster for search engines by incorporating relevant keywords, meta tags, headings, and other SEO best practices. Ensure the content is valuable, engaging, and provides a positive user experience.

Step #6: Monitor and Update

Regularly monitor the performance of your content cluster using analytics tools to track traffic, engagement, and rankings. Update and refresh the content as needed to keep it relevant and up-to-date.

Follow the above steps to create a well-structured content cluster that effectively covers a central topic or theme while providing valuable information and insights to your audience.

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How Topic Clusters and Pillar Pages Help You in SEO (Benefits)?

  1. Enhanced Relevance and Authority: By organizing content around broad topics and themes, Topic Clusters and Pillar Pages demonstrate expertise and authority in specific subject areas. This structured approach signals to search engines that your website is a valuable resource for users seeking information on those topics.
  1. Improved Internal Linking: Topic Clusters and Pillar Pages facilitate internal linking SEO strategy between related pieces of content. This interconnected structure helps search engines understand the relationships between different pages on your website and distributes link equity more effectively throughout your site, ultimately improving crawlability and indexation.
  1. Targeted Keyword Optimization: Pillar Pages provide comprehensive coverage of broad topics, allowing you to target a wide range of related keywords and search queries. Meanwhile, Cluster Content enables you to address specific long-tail keywords and niche topics within the overarching theme. This targeted keyword optimization helps diversify your keyword strategy and capture a broader audience.
  1. Better User Experience: Topic Clusters and Pillar Pages offer a more organized and user-friendly browsing experience for visitors to your website. Users can easily navigate between related pieces of content within a cluster, finding relevant information more efficiently. This improved user experience can lead to increased engagement, longer time spent on site, and lower bounce rates—all of which are positive signals for search engine rankings.
  1. Higher Search Engine Rankings: By improving relevance, authority, internal linking, and user experience, Topic Clusters and Pillar Pages can ultimately lead to higher rankings in search engine results pages (SERPs). Websites that effectively implement this content strategy are more likely to appear prominently for relevant search queries, driving increased website traffic and visibility.
  1. Adaptability to Search Algorithm Updates: The structured approach of Topic Clusters and Pillar Pages aligns well with search engine algorithm updates that prioritize content relevance, context, and user intent. This adaptability helps future-proof your SEO strategy and ensures increased website traffic amidst evolving search engine algorithms.
  1. Encourages Comprehensive Content Creation: Creating Pillar Pages encourages comprehensive content creation that covers all aspects of a given topic. This comprehensive approach not only benefits users by providing valuable information but also helps establish your website as a go-to resource in your industry or niche, further boosting authority and trustworthiness.

Advanced Techniques and Future Trends for Content Pillars & Cluster Content

As the SEO landscape continues to evolve, the integration of advanced techniques with topic clusters and pillar pages opens up new avenues for optimization and growth. Here’s a glimpse into the future of SEO within the framework of topic clusters and pillar pages:

Future and Trends of Content Clusters and Pillar Pages
  1. AI-Powered Content Generation: Leveraging AI SEO technologies for content creation can streamline the process of developing comprehensive pillar pages and supporting cluster content. Natural language processing algorithms can analyze user intent and generate highly relevant and engaging content, accelerating your content marketing efforts. However, it’s crucial to mention here that AI is there to assist and not replace, and having 100% AI-written content could do more harm than good.
  1. Interactive and Multimedia Content: As user preferences shift towards interactive and multimedia experiences, incorporating rich media elements such as interactive infographics, videos, and podcasts within pillar pages and cluster content can enhance engagement and improve rankings. Interactive content not only captivates audiences but also encourages social sharing and backlink acquisition, amplifying your SEO strategy efforts.
  1. Dynamic Content Optimization: With dynamic content optimization techniques, pillar pages, and cluster content can be tailored in real-time based on user behavior, preferences, and intent. Utilizing machine learning algorithms, you can dynamically adjust content elements such as headlines, images, and calls-to-action to maximize relevance and effectiveness, driving higher conversion rates and improving search visibility. Ensure optimal performance of your website by prioritizing the enhancement of its SEO core web vitals. This encompasses optimizing page load speed, interactivity, and overall performance to guarantee a seamless user experience devoid of any negative impacts.
  1. Semantic Search Integration: Integrating semantic search principles into topic clusters and pillar pages can further enhance their effectiveness in satisfying user queries. By understanding the contextual relationships between topics and entities, you can create more cohesive and authoritative content structures that resonate with users and search engines. It helps to boost website traffic and visibility in SERPs.
  1. Augmented Reality (AR) and Virtual Reality (VR) Experiences: As AR and VR technologies become more accessible, incorporating immersive experiences within pillar pages and cluster content can provide unique value propositions and differentiate your brand in competitive markets. Whether it’s showcasing product demonstrations, virtual tours, or interactive simulations, AR and VR content can captivate audiences and drive higher levels of engagement. It ultimately boosts website traffic and brand recognition.

Challenges and Common Mistakes in Topic Clusters and Pillar Pages Implementation

Implementing Topic Clusters and Pillar Pages can bring significant benefits to your SEO strategy, but it has its challenges and potential pitfalls. Here are some common hurdles and mistakes to watch out for, along with strategies to overcome them:

  • Lack of Comprehensive Research: One common mistake is diving into Topic Clusters without thorough research. Ensure you understand your audience’s needs, keyword landscape, and competitive landscape before developing your Pillar Pages and Cluster Content. Conduct extensive research to identify relevant topics, keywords, and subtopics to inform your content strategy effectively.
  • Poor Content Organization: Without proper organization, your Topic Clusters may become confusing or disjointed for both users and search engines. Ensure clear hierarchies and logical connections between your Pillar Pages and Cluster Content. Use intuitive navigation and internal linking to guide users through your content cluster seamlessly.
  • Overlooking Content Quality: Quality should always take precedence over quantity. Avoid the temptation to create thin or low-quality content just to fill out your Topic Clusters. Instead, focus on producing valuable, engaging, and authoritative content that genuinely addresses your audience’s needs and interests. Invest time and resources into crafting high-quality Pillar Pages and Cluster Content that provide real value.
  • Neglecting Optimization: Even the most well-structured content clusters will only be effective if they’re optimized for search engines. Ensure each piece of content is properly optimized with relevant keywords, meta tags, headings, and other on-page SEO elements. Monitor performance metrics and make adjustments as needed to boost website traffic and visibility.
  • Ignoring User Experience: User experience is paramount to SEO success. Pay attention to the importance of user-friendly navigation, mobile responsiveness, and fast page load times. Ensure your Topic Clusters are designed with the user in mind, providing a seamless and enjoyable browsing experience across all devices.
  • Failing to Monitor and Adapt: SEO is an ongoing process that requires constant monitoring and adaptation. Don’t set and forget your Topic Clusters and Pillar Pages. Regularly track performance metrics, analyze user behavior, and stay informed about changes in search engine algorithms. Be prepared to adjust your strategy and content as needed to stay ahead of the curve.

By proactively addressing these challenges and avoiding common mistakes, you can maximize the effectiveness of your Topic Clusters and Pillar Pages implementation and achieve sustainably.

Downsides of Topic Cluster & Pillar Pages

While topic clusters and pillar pages are generally considered effective strategies for improving SEO performance and content organization, there can be potential drawbacks or challenges associated with their implementation. Here are some considerations.

1. Complexity & Resource Intensiveness

Developing a comprehensive topic cluster and pillar page strategy demands significant investment in time and resources. The entire process entails thorough keyword research, content planning, creation, and ongoing optimization.

For smaller teams or businesses with limited budgets, managing the workload associated with implementing and maintaining these strategies can pose a challenge.

It’s important to prioritize and allocate resources effectively to ensure the initiative’s success without overextending budget.

2. Risk of Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on your website compete for the same target keywords, diluting the authority and relevance of each page.

Careful keyword mapping and strategic content planning are necessary to avoid overlapping topics within your topic clusters.

This involves identifying unique keyword targets for each cluster and ensuring that pillar pages effectively consolidate related content without causing keyword conflicts.

3. Content Fragmentation

Over-segmentation of content across numerous clusters can lead to content fragmentation, making it challenging for users to navigate and find relevant information.

Balancing the granularity of topic clusters with the need for cohesive content organization is essential. Aim for a structure that provides sufficient depth within clusters while maintaining logical coherence and ease of navigation across the entire website.

4. Interlinking Challenges

Establishing a robust internal linking framework is crucial for guiding search engine crawlers through your topic clusters and pillar pages. However, managing interlinking across a large volume of content can be complex.

Regular auditing of internal links to identify and rectify broken or inefficient links is necessary to maintain optimal crawl ability and ensure that search engines can discover and index your content effectively.

5. Content Quality Concerns

While the focus is often on the quantity and breadth of content within topic clusters, maintaining high-quality standards is paramount. Sacrificing content quality for the sake of filling out clusters can undermine your brand’s credibility and authority.

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Emphasize the importance of providing valuable, insightful content that addresses the needs and interests of your target audience. Quality should always precede quantity to foster engagement and trust with users.

6. Limited Flexibility

Once established, topic clusters and pillar pages may be challenging to modify or adapt, particularly if they are deeply ingrained in your website’s structure and content strategy.

Implementing a flexible framework that allows for iterative updates and adjustments is essential. Regular monitoring of performance metrics and feedback from users can inform refinements to your topic cluster strategy over time, ensuring its continued relevance and effectiveness.

7. Dependency on External Factors

Various external factors, including changes in search engine algorithms, shifts in industry dynamics, and evolving user behavior influence SEO success.

Staying informed about industry trends and updates to search engine algorithms is crucial for maintaining the effectiveness of your topic cluster and pillar page strategy.

Flexibility and adaptability are key attributes in responding to external changes and optimizing your approach accordingly.

Conclusion

In conclusion, embracing the content pillars and cluster content strategy offers a potent white hat technique to boost website traffic and credibility in the eyes of search engines. This method allows you to solidify your expertise within your niche while delivering valuable insights to your audience.

By integrating this structured content approach, you not only bolster your SEO endeavors but also position yourself as a reliable authority in your field, laying the groundwork for sustained success and website growth.


The professional SEO team at Epiphany Infotech could help you in achieving clients’ objectives through strategic planning and execution. Contact Epiphany Infotech to infuse your SEO game and achieve your goals effectively!

منبع: https://blog.linkody.com/seo/topic-cluster-and-pillar-pages-for-seo

Your guide to top-notch clients

Picture it. A local business owner searches for “SEO agency” on Google and is completely overwhelmed by the number of options available. There are so many agencies — too many agencies — which means your agency must step up its game to be seen. This is called “agency positioning.”

Now, let’s look at what agency positioning is, why it matters, and how to master it to propel your agency to success.

What is agency positioning?

Agency positioning refers to establishing your agency’s unique value and competitive advantage in the market. It’s about creating a distinct, relevant, and consistent image that appeals to your clients. 

The way your clients view you depends on how you position your agency. This view consists of (1) what your business is and (2) what you do and don’t do. That’s why you need to clearly communicate to your audience how you’re different from your competitors and what your unique selling proposition is. Why should they work with you? How are you different from the dozens (if not hundreds) of other agencies available to them?

Superior agency positioning means speaking the clients’ language and meeting them where they are at. Agency positioning isn’t about you at all. All eyes should be on your audience. If you position your agency effectively, it should be clear to potential clients how and why you’re the best pick. In short, positioning is great for your reputation, identity, branding, and gives you a competitive edge.

And although the three are related, don’t confuse positioning with branding and design. Branding is about overall brand identity and personality, while design refers to the brand’s aesthetic and creative expression, usually through graphic visuals.

Positioning, on the other hand, lays out the strategy.

Main components of agency positioning

Let’s go a little deeper into the pieces that craft together the puzzle of agency positioning!

Agency positioning encompasses things like:

This involves defining your ideal clients and the segments you want to serve (by industry, company size, geography, or other attributes). You also need to understand this group’s needs, preferences, and behaviors.

  • How you market yourself to your target audience/how you want them to see you.

This is about shaping your target audience’s perception of your agency. You need to develop a brand image and identity that aligns with your values and resonates with your ideal clients. And, you must craft key messages that clearly articulate your selling points.

  • The services you offer and their price points.

Your service offerings and rate structure should align with your positioning. The goal is to demonstrate value, not just cost. Your pricing should reflect your expertise, capabilities, and your unique value.

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Define the outcomes clients can expect after hiring your agency. How will you move the needle for them? Positioning is about communicating promised benefits, not just features.

  • Testimonials, reviews, and case studies that prove your impact.

These are powerful tools for reinforcing your agency’s credibility. They provide tangible proof of your impact and showcase your ability to deliver results.

But how exactly can you put them into action?

How to effectively position your agency

Let’s use what we’ve discussed so far to jump into some key methods for honing your agency’s market positioning. The following five steps will guide you in making your agency stand out from your competitors. You will also learn how to communicate to your ideal clients why you’re the top pick:

1. Narrowing down your niche

“We work with everyone!” you might be saying. But you’re going to want to rethink that. Agencies who try to work with everyone end up reaching no one. This hurts their market positioning in the process.

An agency needs to stand out. Be that in their offering, approach, service or brand. Or a collection of these. The key is to be distinctive in some way or another. For some, that might mean niching down; for others, that might mean focusing on one area of work. But trying to be everything for everyone is the fastest way to be nothing to everyone.

We understand why this might seem counterintuitive. It’s easy to think that if you’re targeting fewer types of clients, you’re missing out on opportunities. But this is not how it works. If you’re trying to reach a broad audience, then you’re targeting too wide a range of people. This will cause your positioning to be incredibly vague. Your potential clients will not feel as if you’re talking to them—because you’re not. You’re talking to everybody, which prevents you from making any real connections.

The outcomes of niching down are powerful. Really focusing on where we know we can have a true impact and have the most productive relationships means that we’re able to consistently deliver results, which drives client satisfaction and retention. Once you retain/grow clients and then add new business, things scale fast.

On the other hand, when you address a very niche audience, you’re far more likely to get their attention (and keep it). Yes, you’re targeting fewer people, but you’re reaching more customers that resonate with your product vision. This ultimately strengthens your brand positioning in marketing. 

If you look at Whitecap as an example, you’ll see that they focus all of their SEO efforts on ecommerce brands. This is a prime example of narrowing your niche and the range of services your agency provides. Maybe you only want to do SEO for startups,r healthcare SEO, or, as in Whitecap’s case, ecommerce SEO.

There are countless agencies out there, but it’s at the edges that you’ll find growth. You could be the SaaS SEO agency that specialises in content. Or the link-building agency for small businesses. At the edges, you’ll find it less competitive and easier to convert.

This focus on a niche will help your agency build highly tailored solutions to serve your clients. At the same time, your clients will rely on you as an expert in their specific needs. Your agency will be perceived as a trusted service provider rather than a jack-of-all-trades.

Unique value proposition is critical. In 1000s of agencies, what makes yours unique? Everyone is going to say they’re data-driven or that they’re client-centric, so what are you doing differently? Genuine thought leadership can become a huge differentiator. Being able to show off a smart innovative team is worth the investment.

Here are some different approaches to narrowing down your agency’s niche:

  • Analyze your strengths and weaknesses to gauge your agency’s competency level.
  • Research your past successes and see what your clients had in common.
  • Map out the competition to identify less competitive niches.
  • Analyze the search results for a particular keyword with SERP Analyzer to see who’s ranking high and how they’re positioning themselves at the top.
SE Ranking's SERP Analyzer
  • Discover what your target market is searching for online with keyword research tools. You can integrate these search queries into your SEO campaigns and optimize your agency’s website to appear prominently in search for those queries.
SE Ranking's Keyword Research Tool
  • Research your competitors to discover their search strategies and how they are ranking well. This helps you understand how to differentiate your own agency.
SE Ranking's Competitive Research Tool

And though this may be a tough pill to swallow, don’t work for clients who don’t share your vision. Once you’ve defined your niche, it’s best to steer clear of any potential client that falls well outside those boundaries. 

2. Establishing your brand voice

What is brand voice exactly? It’s how your brand expresses its personality, attitude, values, and perspectives. This can be communicated through your blog, social media channels, and email marketing.

Brand voice is important because it’s how you establish rapport with your target audience. Think about a special friend or relative in your life. Why are you so drawn to them? We’re going to guess it has something to do with their amazing personality.

The personality of your agency is the same thing! You want your voice to be magnetic, likeable, and memorable. People should look at your agency and think, “I really like them.” 

Ignite Visibility does a nice job of this. They do a great job at differentiating themselves on both their website and social media channels. You can tell that you’re looking at Ignite Visibility thanks to their unique style on top of their warm and inviting presence.

3. Pricing your services

Pricing is an understandably challenging arena for agencies. A common line of thought is, “If I price my services lower than my competitors, then I’ll land more clients.” This is only partly true.

Here’s why. 

The truth in this statement lies in the fact that some clients out there are looking to get what they need for as cheap as possible. They are more focused on the price tag than anything else. But these clients tend to be problematic because, perhaps ironically, they’re often the most high-maintenance!

The falsity in this statement lies in the fact that being the cheapest agency around is, for many potential clients, a red flag. They may see your abnormally low prices and think, “Why are they so cheap? Are these people amateurs? What’s the catch?” 

To quality clients, there’s nothing attractive about being the cheapest agency in the bunch. In addition:

If price is your unique selling point or the reason why people will go with you for this specific contractor mandate, chances are it’s a race to the bottom. There will always be someone that will be cheaper than you.

However, this doesn’t mean you should intentionally charge more than all of your competitors for no good reason. So, how the heck do you price your services?!

Well, you can start by looking at the averages. For example, we ran a survey in November of 2023 to gauge what SEO prices will look like in 2024. We learned that the average monthly retainer (the most common way agencies charge) is $1,200. The minimum is $90, and the maximum is $10,000.

This bit of information alone gives you an idea of the range that you should be working within. Even at a glance, $90 seems almost absurd. On the flip side, if you plan to charge more than $10,000 a month, you better have a really good reason for it.

We review our pricing model often but generally speaking, we analyse the cost of delivering work across all services and then build in a margin to build a pricing model.

Above all else, you might consider this: How much is the results that you deliver to your clients worth? 

For example, if you get a client to land on page one of the SERPs, they might see a huge increase in revenue as a result. Your pricing should reflect that.

You should also factor in the literal cost for your business to provide this service to a client. How many people are working on that account? What are you paying them? What tools and software are you using? How much do these features cost?

Remember, when people pay for your services, they’re paying to gain access to everything: your years of experience, your team, your tools, etc. Communicate your prices, services, and intended outcomes in your SEO proposal to ensure you and your client are on the same page.

4. Promoting your agency with authenticity

There are many good ways to support your agency’s brand positioning, but one of our favorites is to tell your company’s origin story.

For instance, Black Swan Media was born out of a need identified by the company’s CEO. While offering white-label services at the time, he realized that the agencies utilizing his company weren’t delivering the results that their clients wanted. So, he closed the company down and opened up his very own SEO agency, now known as Black Swan Media.

Telling your origin story not only gives your company more of an identity but also builds trust with potential clients. In Black Swan Media’s case, customers can learn how the company’s seeds sprouted and see its clear intentions to create a positive change. And that’s something we can all appreciate.

5. Showcasing the results you’ve delivered

One area where a lot of agencies fall short is in communicating their successes. Sometimes, it’s just because they haven’t had many yet and don’t know how to deliver on their commitments. Other times, they just don’t know how to show off their work! 

Highlighting your impact isn’t just about sharing raw metrics. It’s also about demonstrating how you helped your client grow.

According to Jen Cornwell, VP of SEO at Ignite Visibility, she and her company see the most success when fostering client relationships that are more like strategic partnerships.

It’s shared success too – they’re seeing great results and growing their business while we scale service with them. Finding ways to make your agency indispensable creates opportunities to expand your business with them and really show strategic value.

Let’s go back to our example of getting a client on page one of SERPs. Saying that you increased their impressions by 200% and website clicks by 110% is great, but what exactly does that equate to? Did this help your client add 5,000 new users to their email list? Did they 10x their sales? What was the result? 

Tools like SE Ranking make it easy to track your results and present them to potential clients. For example, SE Ranking’s Agency Pack allows you to: 

  • Leverage unlimited report automation to present the value you bring to your clients in a visually appealing format. 
  • Grant clients customized access to specific sections in SE Ranking through extra user seats. This builds trust by showing how transparent and open you are with your clients.
  • Customize reports and the entire SE Ranking platform with your branding. Add your logo, corporate colors, domain name, and much more, for a personalized client experience.
SE Ranking's Agency Pack

Use visual content marketing as part of your brand positioning marketing strategy to display these results. This could include infographics, case studies, testimonials, or video interviews. This type of content will resonate better with potential clients compared to raw data.

Why agency market positioning is so important 

It might seem like a lot of work, but market positioning is a worthy investment for your business. The following key benefits are a byproduct of expert positioning:

  • Heightened work efficiency: Being laser-focused on giving your target audience exactly what they want streamlines your internal processes.
  • Hiring is easier: The process of finding qualified employees will be simpler because you’ll know what you’re trying to accomplish and who can deliver those results.
  • Streamlined client conversions: Expert positioning removes a ton of friction from the client acquisition process. Landing new clients will be easier than it was in the past.

We understand that building your brand can feel like an unclear and even daunting process. If you’d like extra guidance, check out our free course for agencies to learn how to craft a captivating brand story, produce high-quality deliverables, develop a flywheel growth model, and appeal to top-tier clients.

Wrapping up

The importance of brand positioning in marketing cannot be overstated. With the agency market becoming increasingly crowded, simply being skilled at what you do will not take you to the finish line. Your agency’s brand positioning is vital for distinguishing yourself from the rest of the pack.

Niche down, build a brand voice, price accordingly, promote the story behind the business, and proudly show off your results. If you do these things, your agency will find stable footing on which to stand out from the competition.

منبع: https://seranking.com/blog/agency-positioning/

Paid and Free SEO auditing tools to try in 2024

When considering website audits from the perspective of SEO auditing tools users, paying particular attention to platform capabilities, ease of use, data accuracy, integrations, etc., is essential. In this study, we will consider all the factors that affect the analysis of website efficiency and help you understand them in more detail. We will also discuss website usability and the brief/specification for developers based on the tech SEO audit results to provide you with a quick error correction algorithm.

How to Do an SEO Audit?

A regular, independent technical audit is a crucial step in maintaining the effectiveness and optimization of a site. It’s worth noting that the recommended frequency of such an SEO site analysis depends on the page amount, changes in content or search engine algorithms, or even the frequency of reviewing your promotion goals. However, general recommendations suggest conducting an audit at least once a quarter. This allows you to identify potential SEO issues and make timely adjustments.

An audit is necessary when changes such as content updates, site structure modifications, and adding new features occur. It’s also essential to check the quality of SEO services a contractor (agency) or an in-house team provides.

Furthermore, sometimes, it’s essential to analyze competitors’ websites’ performance to identify improvement opportunities and evaluate the optimization level. You can use specialized services like Serpstat, Screaming Frog, and Netpeak Spider for competitor analysis. For elemental analysis of your site, the basic features of Google Search Console are sufficient.

The main steps for conducting an autonomous audit include:

1.Analysis of technical parameters:

  • HTTP response status codes: 200, 301, 404, etc.
  • Meta tags and headings: Title, Description, H1-H6;
  • SSL certificate: validating the digital security certificate’s presence and accuracy;
  • Microdata: the presence of certain types of microdata and its correctness;
  • Rel HTML attributes for backlinks, canonical tags, and redirects;
  • Robots.txt and Sitemap.xml files.
2.Typical site structure and navigation mistakes:

  • Indexing issues;
  • Categories, filters, catalogs, and their nesting;
  • Mobile responsiveness.
3.Content analysis:

  • Uniqueness, duplicated content;
  • Keyword optimization;
  • Content relevance.
4.Internal and external linking:

  • Checking for the broken links;
  • Interlinking optimization.

SEO analyzer tools can quickly check most of these parameters. Additionally, they can provide recommendations for correcting found errors. 

By the way, our specialists researched technical errors that most often occur in audit results:

The Most Common Errors in SEO Audit, %

Among them, problems with microdata, meta tags, and links stand out. We will briefly discuss how to correct them and create technical specs for devs directly in the exported Serpstat audit report.

How to Make an SEO Audit Report?

A technical audit of a website is just the first step towards its improvement. It’s crucial for you to interpret data accurately and correct errors. There are several steps to preparing a technical specification for developers to fix issues:

1.Export the ready report of the site scanning results in a table format and supplement it by carefully studying Serpstat’s recommendations.

2.Review the list of detected errors and their priority to adapt them to your requirements.

3.Add links to the necessary documentation or examples to set up site components correctly.

4.Specify the information other specialists must provide to correct errors (if necessary).

Technical specs for a developer based on Serpstat audit results

Technical specs for a developer based on Serpstat audit results

A technical brief for optimizing the website’s loading speed may look like this:

Technical spec for website speed optimization, Google PageSpeedInsights/Serpstat

Technical spec for website speed optimization, Google PageSpeedInsights/Serpstat

This is an option for a technical brief for improving the usability of the site:

Usability audit

Usability audit

This way, you can effectively provide all necessary information to the executors, collaborate with developers, and ensure timely error correction.

The Best Tools for SEO Audit

When undergoing an audit with SEO services, you might come across various issues:

1.Complex interfaces can hinder understanding and use of all features.

  • Unrevealed metrics/data are challenging to comprehend.
  • Lack of explanations and recommendations for error correction.
  • Inconvenient platform navigation.
2.Free versions often limit the number of checks, depth of analysis, or access to certain features.

  • Just a few checks are available.
  • There are no key features in the trial or lack of a freemium plan or test period.
  • Restrictions on data export.
3.Data accuracy, as different platforms may provide varying results when scanning.

  • Inaccurate scan results or outdated information.
  • Incomplete range of analyzed metrics.
  • Errors in problem identification (may occur due to incorrect rendering of JS).

4.The lack of integration between SEO services and other analysis tools or marketing platforms can complicate process automation.

When selecting a platform for technical audit, it is essential to keep the following factors in mind. We will compare tools considering these features to reduce your risk of choosing an unsuitable tool.

Platform comparison chart

#1 Serpstat

Serpstat

SEO audit is one of the most crucial components of the Serpstat. It enables a technical analysis of over 60 parameters and identifies errors that impact search engine rankings. Serpstat scans your site for indexing problems, multilingual issues, microdata, user security settings, page SEO errors, mobile UX issues, and more.

Interpreting the results of most tools requires knowledge and experience; however, the platform minimizes these requirements by providing numerous instructions and tips. The audit results are presented in a user-friendly and understandable format, clearly describing problems and recommendations for correction. You can learn more about conducting an SEO site checkup in Serpstat and view the errors identified by our crawler in this article.

Who is it for?

Suitable for agencies and individual SEO specialists, business owners, and contractor management.

The main Serpstat audit features:

  • The On-page audit to control recent changes (available from the primary ‘Individual’ pricing plan).
  • JS rendering in SEO Page Audit (the site audit feature does not currently support this functionality).
  • Recommendations for correcting errors found during scanning.
  • Dynamics of the site optimization level growth (SDO).
  • History of detected errors.
  • Ability to set scanning depth.
  • Automated checks.

#2 Ahrefs

Ahrefs

Ahrefs’ website audit tool can be used to find common SEO problems such as broken links, empty H1 tags, missing meta descriptions, and slow-loading pages. The platform classifies issues as “Errors,” “Warnings,” and “Notices.”

Ahrefs also provides an overall “Health Score” based on the number and seriousness of SEO errors found during the audit (similar to SDO in Serpstat). You can export audit results to PDF and Looker Studio for further analysis and processing.

From an intuitive UX perspective, this audit tool is inferior to other contenders.

Who is it for?

Agency or in-house specialists can benefit from this service.

Agency or in-house specialists can benefit from this service.

  • Planning regular checks for automatic execution, including exact timing.
  • Breaking down the audit by site structure.
  • Batch export of individual analysis components.
  • Scanning log with detailed visualization.

#3 Netpeak Spider 

Netpeak Spider

This desktop application provides a comprehensive automated technical SEO audit and is currently available for Windows and macOS (Beta version). Netpeak Spider uses minimal RAM, even when rendering JavaScript.

This audit software enables the export of site data in multiple formats and integration with popular services, such as GA4 and Google Search Console.

It’s a handy tool with a detailed dashboard that both SEO specialists and developers can use.

Who is it for?

This course is suitable for technical experts (such as developers) and SEO specialists.

The main advantages of Netpeak Spider:

  • Scans for over 100 types of errors.
  • Capable of scanning JavaScript using the latest version of Chromium.
  • Allows scanning multiple sites or different parts of a single site simultaneously.
  • Templates to filter settings, parameters, and segments.
  • Source code check, generation, and validation of Sitemap.

#4 SE Ranking

SE Ranking

SE Ranking offers a wide range of tools for analyzing and optimizing sites. The service’s audit provides information on the overall “site health.” It helps to communicate with clients using reports with graphs and charts.

You can download the main information panel in PDF, connect to Looker Studio, or send reports directly to clients.

Who is it for?

Suitable for agencies and in-house specialists.

The main advantages of SE Ranking audit:

  • Detailed visualization.
  • Options for On-page and Off-page audit.
  • Various types of error and project grouping.
  • Ability to generate an XML sitemap.
  • Comparison with previous scans in a separate report.

#5 Neil Patel SEO Analyzer, Ubersuggest

Neil Patel SEO Analyzer, Ubersuggest

Ubersuggest’s Analyzer conducts an SEO audit online in under three minutes. The web audit tool can analyze the site for loading speed and the presence of critical errors for free. It can scan any individual page or domain.

The tool will provide a report that includes an on-page SEO score, approximate search traffic, the number of keywords in organic search, and backlink analysis. These recommendations can help improve your website even without professional SEO assistance. 

Additionally, this audit includes a detailed analysis of site speed for desktop and mobile devices, pointing out specific problems affecting loading time.

Who is it for?

Business owners can perform a basic website health check with this tool.

The main advantages:

  • Affordable price.
  • Refinements and updates of the tool.
  • Speed and ease of analysis.

Conclusion

We have reviewed the main factors you should consider when choosing audit tools and analyzed the features of the most popular services.

We recommend you choose the tool that easily integrates with the services necessary for your work, updates its features according to current SEO trends, and cares about the accuracy of its data. It is crucial to test multiple platforms and determine which suits you the best in this scenario.

FAQ

Search Console reports provide statistics on site visits from organic search, various links, bounce rate, conversions, and technical information.

Scan reports can yield essential information about the site’s indexing status, including:

  • Errors must be corrected to improve the site’s accessibility for search bots.
  • Indexed pages.
  • Advice on the site structure and its content for better indexing.
  • Pages excluded from the index and the reasons for their exclusion.

The website structure defines the organization of content and navigation for users. When forming the structure, consider the following requirements:

1.Minimum levels. Users should quickly find the menu, click on categories, and return to the menu if necessary. Structures should be built with at most three levels. Specialized platforms can check the number of clicks from the main page:
Spider

2.Logic and brevity. Plan the structure so visitors can quickly find the information they want.

3.Analysis of audience needs. Before developing the structure, it’s essential to study not only keyword list but also the needs of your target audience.

By following these guidelines, you can develop a well-structured website and enhance its usability. Moreover, a properly designed internal structure will improve search engines’ indexing of pages.

  • Define your needs: site aspects, budget, the level of SEO experience required;
  • Compare different platforms: features, reviews, prices, and pricing plans;
  • Test the platforms: assess the interface for ease of use, simplicity, data accuracy, and available tools.

The duration of an SEO audit can vary depending on the size and complexity of the website. A manual SEO audit for a small website with less than ten pages on average might take a few days. A broader audit for a more extensive site could take about one week to complete. For huge websites, the audit could extend to several weeks. Automated tools can speed up the process to one day, but manually reviewing the results by an SEO auditor is essential to ensure accuracy.

منبع: https://serpstat.com/blog/tsite-audit-tools-specifications-for-devs

9 conseils essentiels pour les blogs que tout débutant devrait connaître » Rank Math

Vous rêvez de créer un blog à succès qui attire les lecteurs et ait un impact, mais vous avez du mal à transformer ce rêve en réalité ?

Créer et maintenir un blog réussi peut sembler intimidant, surtout compte tenu de l’abondance d’informations et de conseils disponibles.

Mais n’ayez crainte !

Dans cet article, nous avons compilé 9 conseils pratiques de blogging que vous pouvez suivre pour affiner vos compétences en matière de blogging.

9 conseils pour bloguer dans la nouvelle ère

Explorons ensemble ces conseils de blog et transformons vos rêves de blog en réalité !

1 Conseils de blog pour les débutants

Parlons maintenant des conseils de blog que vous pouvez suivre pour améliorer le classement de votre site Web.

1.1 Sachez quand la recherche de mots clés fonctionne

Saviez-vous que les pratiques traditionnelles de recherche de mots clés sont généralement mieux adaptées aux nouveaux sites Web qu’aux sites établis ?

L’utilisation de la recherche par mots clés peut être très bénéfique pour les étapes initiales de votre site Web, depuis votre premier article publié jusqu’au 300e environ.

L’étendue de cette phase dépend de la taille de votre niche.

Disons que vous dirigez un blog de fitness. Pendant cette période, en vous concentrant sur des mots-clés tels que routines d’entraînement pour débutants ou plans de repas sains peut vous aider à attirer plus de lecteurs et à gagner en visibilité dans le créneau compétitif des blogs de fitness.

Cependant, à mesure que votre site Web évolue, votre attention doit passer de la recherche de base de mots clés à l’établissement d’une autorité thématique.

Google ne s’intéresse pas seulement aux blogs : il encourage la création de quelque chose de plus significatif, peut-être même une marque personnelle. L’objectif est de devenir une autorité de confiance dans votre niche, en passant d’un simple blogueur à une personnalité ou une entité commerciale respectée.

Cela signifie que vous devez prioriser les sujets pertinents pour votre niche, quelle que soit la compétitivité des mots clés, à condition qu’ils aient un volume de recherche.

Par exemple, si vous êtes un blogueur de voyage, vous pouvez commencer à aborder des sujets tels que conseils pour un voyage durable pour vous imposer comme un expert dans le créneau du voyage.

Reportez-vous à notre didacticiel dédié à la recherche de mots clés pour comprendre les concepts, techniques et stratégies de base de la recherche de mots clés.

1.2 Développez-vous au-delà des blogs

Les blogs ne doivent pas être la seule source de trafic.

Vous pouvez essayer différentes façons de partager votre contenu et de vous connecter avec votre public en plus de simplement rédiger des articles de blog. En essayant différentes approches, vous pouvez toucher plus de personnes, élargir votre audience et devenir une autorité de confiance dans votre niche.

Par exemple, vous pouvez commencer à créer des vidéos pour montrer des didacticiels ou partager des histoires liées aux sujets de votre blog. C’est exactement ce que nous faisons sur notre chaîne YouTube.

Chaîne Youtube Rank Math

Une autre façon d’aller au-delà du blogging consiste à démarrer un podcast. C’est comme avoir une émission de radio dans laquelle vous parlez de choses qui intéressent votre public.

Le marketing par e-mail est un autre outil puissant pour rester en contact avec votre public.

Voici comment nous utilisons le marketing par e-mail pour entretenir les relations avec nos abonnés et accroître l’engagement et la fidélité du public.

Exemple d'e-mail

Vous pouvez également créer vos produits ou services liés à la niche de votre blog. Selon Statista, les ventes au détail du commerce électronique devraient dépasser 6 300 milliards de dollars en 2024. C’est énorme !💰

Vous pouvez créer n’importe quoi, des ebooks et des cours en ligne aux produits physiques comme des vêtements ou des accessoires.

Par exemple, si vous avez un blog de fitness, vous pouvez créer un guide d’entraînement électronique ou commencer à vendre votre gamme d’équipements d’entraînement.

Pour vraiment maximiser votre impact, adoptez une approche holistique de la création de contenu.

Commencez par créer une fondation avec un petit blog. Cependant, réfléchissez à la manière dont vous pouvez le réutiliser au format vidéo pour chaque élément de contenu que vous créez pour votre blog. Vous pouvez extraire des clips plus courts à partager sur diverses plateformes en créant des vidéos longues.

Réutiliser le contenu

Cette approche transforme votre blog en plus qu’une simple plate-forme écrite : il devient un centre de contenu polyvalent doté de capacités multimédia.

1.3 Utilisez l’IA avec précaution

À la lumière des mises à jour de base de Google en cours, une tendance claire se dégage : Google sévit contre les sites Web qui s’appuient fortement sur l’IA sans intervention humaine. Même si votre site peut échapper aux répercussions immédiates de ces mises à jour, sa vulnérabilité future reste incertaine.

Dans le passé, les blogueurs empruntaient souvent des idées à des blogs de premier plan pour créer des articles complets. Cependant, l’environnement actuel des blogs exige de l’originalité, de la qualité et de l’innovation et doit suivre les principes de l’EEAT.

Directives de génération de contenu Google AI

Le contenu généré par l’IA a tendance à développer des informations apprises, sans la perspective et la valeur uniques qu’offre la contribution humaine.

Par conséquent, si vous choisissez d’utiliser l’IA pour la création de contenu, assurez-vous que cela est fait de manière réfléchie. L’ajout de vos expériences personnelles enrichit le contenu, le rendant plus authentique et attrayant pour votre public.

Par exemple, si vous êtes un blogueur de voyage qui écrit sur une destination populaire, partager les récits de vos propres aventures ou mettre en évidence ce que vous avez découvert peut ajouter de la profondeur et de la crédibilité à votre contenu.

Astuce de blog : utilisez Content AI pour créer du contenu personnalisé

Reportez-vous à notre tutoriel dédié à l’utilisation de Content AI et créez facilement votre propre contenu personnalisé et optimisé.

1.4 Mettre à jour le contenu pour correspondre à l’intention de recherche

Une autre astuce de blog qui passe inaperçue consiste à mettre à jour le contenu pour qu’il corresponde à l’intention de recherche.

L’intention de recherche d’un mot clé peut évoluer avec le temps, il est donc important de mettre à jour votre contenu pour qu’il corresponde à l’intention.

Décodez l'intention de recherche de vos visiteurs – Comment augmenter vos revenus ?

Par exemple, vous avez un article de blog sur les critiques de produits sur « meilleurs smartphones économiques » mais votre public recherchant ce sujet recherche principalement des comparaisons de prix, des fonctionnalités et des références de performances plutôt que des descriptions de produits génériques.

La mise à jour de votre contenu pour inclure des comparaisons de prix détaillées, des détails sur les fonctionnalités et des évaluations de performances s’alignerait mieux sur l’intention de recherche du public, améliorant ainsi la visibilité et l’engagement.

Pour identifier les articles à mettre à jour, vous pouvez utiliser des outils comme ChatGPT.

Fournissez à l’IA un contexte sur la mise à jour de l’industrie, comme le prix des smartphoneset demandez-lui d’analyser vos articles publiés pour déterminer lesquels nécessitent des mises à jour pour s’aligner sur l’intention de recherche actuelle et future.

Utilisez ChatGPT pour mettre à jour les articles

ChatGPT vous fournira des détails sur les articles que vous devez mettre à jour.

Si Rank Math est installé sur votre site, récupérer les titres SEO de vos articles publiés est très simple.

Accédez à Rank Math SEO, accédez au Statut et outils et exportez les titres SEO dans un fichier CSV, comme indiqué ci-dessous.

Exporter au format CSV

Tous vos titres SEO seront exportés vers un fichier CSV. Vous pouvez visualiser les titres directement au format CSV ou télécharger le fichier sur Google Sheets pour un accès plus facile.

Titres SEO dans les fichiers CSV

Une fois que vous avez les titres, vous pouvez les saisir dans l’invite de l’IA pour analyse. Faites preuve de bon sens pour valider les suggestions de l’IA et assurez-vous qu’elles correspondent à votre stratégie de contenu et aux besoins de votre public.

1,5 Mettre à jour le contenu plus ancien

Nous sommes sûrs que vous avez découvert le prochain conseil de blog : mettre à jour le contenu plus ancien plusieurs fois.

Mais est-ce que vous y travaillez vraiment ?

Si votre contenu précédemment réussi ne fonctionne pas bien maintenant, il est temps d’effectuer des mises à jour.

Vérifiez votre console de recherche Google Performance rapport pour identifier les pages qui ont bien fonctionné l’année dernière mais pas maintenant. Comparez les performances des 28 derniers jours à la même période de l’année dernière.

Appliquer le filtre de plage de dates dans GSC

Faites défiler jusqu’à Pages et vérifiez quelles pages sont concernées. Mettez à jour les pages les plus affectées.

Sélectionnez les pages à mettre à jour

Une fois toutes les pages mises à jour, concentrez-vous sur les pages les mieux classées en les revisitant tous les trois mois. Ajoutez des informations mises à jour et supprimez le contenu obsolète pour vous assurer qu’ils restent au premier plan.

Si vous avez installé Rank Math sur votre site et l’avez lié à votre Google Analytics et Search Console, accédez à Classement Math SEOAnalytique.

Référez-vous à notre tutoriel dédié à la connexion de votre compte Google avec Rank Math SEO.

Ensuite, accédez à Performances de référencement et faites défiler jusqu’à votre liste de contenu. Triez-les par clics et vous trouverez vos pages les plus performantes.

Rapport sur les performances SEO

Une fois que vous avez votre liste de contenus, excluez les pages récemment publiées (dans les 6 mois) et celles déjà mises à jour lors des phases précédentes.

Prévoyez également un mois dédié pour mettre à jour le contenu en fonction de la priorité.

1.6 Rechercher des mots clés dans Google Search Console

Le prochain conseil de blogging consiste à rechercher des mots-clés dans Google Search Console.

En alignant votre contenu sur des mots-clés et des intentions de recherche pertinents, vous pouvez attirer plus de trafic organique et améliorer l’efficacité globale de votre stratégie de blogging.

Comment choisir un mot clé pour rédiger un article ?

Accédez au Performance onglet de Google Search Console. Faites défiler jusqu’à REQUÊTES » pour identifier les mots-clés qui ne sont pas bien classés ou qui ne correspondent pas à l’intention de recherche.

Si les mots-clés ne génèrent pas de trafic important, vous pouvez envisager de créer du contenu basé sur l’intention de recherche de votre public pour ce mot-clé particulier.

L’optimisation des liens internes est une autre astuce de blogging qui peut améliorer considérablement le référencement et l’expérience utilisateur de votre site Web tout en réduisant les taux de rebond.

Le maillage interne consiste à relier stratégiquement une page d’un site Web à une autre, créant ainsi un réseau de contenu interconnecté.

Utilisez cette stratégie de liens internes pour augmenter le trafic SEO

Un aspect essentiel de l’optimisation des liens internes consiste à garantir que le texte d’ancrage reflète fidèlement le contenu de la page liée et contient des mots-clés pertinents.

Cela aide votre public à comprendre le contexte de la page liée et fournit aux moteurs de recherche des informations précieuses sur le sujet et la pertinence du contenu.

Par exemple, au lieu d’utiliser un texte d’ancrage générique comme Cliquez icioptez pour un texte d’ancrage descriptif tel que en savoir plus sur les meilleures pratiques SEO.

Référez-vous à notre tutoriel dédié aux liens internes et boostez votre classement sur les moteurs de recherche.

1.8 Améliorer la lisibilité du temps d’engagement

Améliorer la lisibilité et le temps d’engagement est une astuce importante pour les blogs qui a un impact direct sur l’expérience utilisateur et les performances globales du site Web.

Lorsque le public trouve le contenu facile à lire et attrayant, il est plus susceptible de rester sur votre site plus longtemps, de consommer davantage de contenu et de revenir pour de futures visites.

Incluez des éléments visuels tels que des images, des vidéos, des infographies et des graphiques pour compléter votre contenu écrit et améliorer l’engagement. Les visuels peuvent aider à diviser les sections contenant beaucoup de texte, à illustrer les points clés et à fournir un contexte ou des explications supplémentaires.

Nous ajoutons des images et des vidéos pertinentes dans nos publications pour créer une expérience de lecture agréable pour notre public.

Éléments visuels

Si vous utilisez Rank Math sur votre site WordPress, nous incluons des contrôles de lisibilité du contenu dans notre liste de contrôles SEO.

Par exemple, si un paragraphe dépasse 120 mots, nous le signalerons pour vous. Cliquez sur l’icône signalée et nous identifierons la section de l’article en question.

Test de lisibilité du contenu dans Rank Math

De plus, si vous préférez, vous pouvez utiliser l’IA pour raccourcir le paragraphe.

1.9 Utiliser l’IA pour bloguer

Les outils d’IA offrent une gamme de fonctionnalités qui peuvent améliorer divers aspects des blogs, de la génération d’idées à l’optimisation du contenu pour les moteurs de recherche.

Vous pouvez éviter de perdre du temps à créer manuellement votre méta-titre et votre description.

Avec Rank Math, cliquez sur Modifier l’extrait et Générer avec l’IA pour créer sans effort des méta-informations pour votre message.

Générez des méta SEO avec Content AI

Si vous souhaitez optimiser votre page en fonction du classement de l’article pour votre mot-clé cible, la fonctionnalité Content AI Research peut vous aider. Il rassemble toutes les informations pertinentes dont vous avez besoin pour améliorer vos chances d’obtenir un meilleur classement.

Fonction de recherche dans Rank Math

2 Conclusion

Bloguer ne consiste pas seulement à écrire des mots sur un écran ; il s’agit de se connecter avec les gens, de partager des histoires et de faire une différence de manière unique.

N’oubliez pas que la clé d’un blog réussi réside dans l’authenticité, la cohérence et un véritable désir d’aider et d’engager votre public.

Écrivez avec votre cœur, restez fidèle à votre voix et n’ayez pas peur d’expérimenter et d’évoluer en cours de route.❤️

Et n’oublions pas l’importance d’optimiser votre contenu pour les moteurs de recherche, d’utiliser des outils tels que l’IA pour rationaliser votre flux de travail et de toujours garder les besoins de votre public au premier plan.

Si vous aimez cet article, faites-le-nous savoir en En tweetant @rankmathseo.

Bon blog !

منبع: https://rankmath.com/blog/blogging-tips/

Generative Engine Optimization: Is this the Death of SEO?

Generative Engine Optimization: Is This the Death of SEO Blog Banner

For the longest time, Google has held the crown as the go-to search engine for every query that people might have. 

Google’s overarching popularity gave birth to search engine optimization, a process by which web owners can compete and rank their pages for a given search query.

But with the advent of generative AI and the rise of large language models, will generative engines (GE), like ChatGPT or Gemini, replace search engines as the primary mode of information?

In a 19-page research study, six researchers from various universities (Princeton University, Georgia Tech, IIT Delhi, and Allen Institute of AI) believe so. 

SEO arguably transformed the marketing world during the reign of search engines. However, as AI-oriented generative engines rapidly increase in popularity, the researchers believe “Generative Engine Optimization” is the new modern paradigm in marketing. 

According to them, GEO aims to boost the visibility of content creators in generative engine responses.

In this article, we’ll take a closer look at generative engine optimization. Flesh out its advantages and disadvantages, differentiate GEO vs SEO, explore how you can implement GEO, and, ultimately, answer the golden question: is GEO the death of SEO?

What is Generative Engine Optimization (GEO)?

Generative engine optimization, much like SEO, is a content optimization strategy to help increase the visibility and appearance of web content on generative engine responses. 

As we all know, generative engines like ChatGPT are equipped with training data that serve as the framework or basis for their responses. On the other hand, Google’s Gemini (formerly Bard) has an added algorithmic feature, allowing it to access Google search to provide users with up-to-date information.

With generative engines rising in popularity, the researchers purported that users will eventually shift from search engines to LLMs for their research activities. 

Check Your Backlinks

Get an Instant Insight Into Who Links to Your Site

While this isn’t the case today, the number of ChatGPT users may point in that direction. According to statistics, during its launch on 2022, it only took 5 days for ChatGPT to surpass the 1 million user mark. Today, ChatGPT accommodates approximately 1.6 billion users monthly. 

Given this new data, the researcher’s assumption that generative engine optimization will become the new marketing battleground for online visibility may have some truth.

But before we dig in any further, let’s explore how GEO differs from SEO.

Generative Engine Optimization vs Search Engine Optimization

Generative Engine Optimization vs Search Engine Optimization

In order to fully grasp GEO vs SEO, we need to understand that they are not necessarily clashing ideas. Generative engine optimization is simply the natural progression of search engine optimization and search generative experience.

Specifically, the process goes like this:

A graphic explaining the natural progression from SEO to SGE to GEO

To understand the progression, we need to redefine each of the three concepts, also taking into account their focus platforms, objectives, and respective strategies.

Search Engine Optimization

Screenshot of SERPs for the query "what are quick links and why are they important for SEO"

Definition: SEO is the continuous process of optimizing websites to rank positively in search engine results pages. This helps improve the search engine positioning of websites in response to a given search query. Search engine optimization helps websites drive more organic traffic and, potentially, increase their conversions.

Relevance period: Around 1997 to the present time, SEO has been relevant since the rise of search engines.

Focus platforms: Search engines like Google, Bing, Baidu, and Yandex, to name a few

Strategies employed:

Search Generative Experience

Screenshot of SGE results for the query "what are quick links and why are they important for SEO"

Definition: SGE uses generative AI inputs to enhance a user’s search experience by providing quick summaries and answers to questions, like a super-powered answer box. The tool is built in with suggestions for possible follow-up questions you might have. Search generative experience is Google’s way of understanding your search intent and giving you all the info you need through AI integration.

Relevance period: Search generative experience was developed in response to the advent of generative AI engines and large language models. SGE captures the same personalized response of GEs straight from Google search.

Focus platforms: Google

Strategies employed:

  • Focus on creating high-quality content that answers the questions “how” and “why”
  • Build a reputable website (good link profile, user engagement, and web quality)
  • Prioritize answering searchable content
  • Improve content readability
  • Already ranking in organic search results

Generative Engine Optimization

Screenshot of how generative engine optimization works based on the research study
In traditional SERPs (left), the results are much more straightforward, featuring the links we all know and love ranked in order of relevance. On the other hand, Generative Engines (right) show structured responses that interweave information acquired from pieces of web content found in search results. The goal of GEO is to reverse-engineer how GEs work, to help content creators optimize their results on AI-driven platforms.

Definition: Generative engine optimization adapts the same principles of SEO to help web content appear on AI-driven generative-engine results, boosting the visibility, recognition, and exposure of source websites.

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Get an Instant Insight Into Who Links to Your Site

Relevance period: GEO is a new concept introduced upon the rise of generative engines (GE) and their usage for day-to-day research and search queries.

Focus platforms: Generative engine platforms like OpenAI’s ChatGPT, Google’s Gemini, and Bing’s CoPilot, etc.

Strategies employed:

Before we dissect the suggested strategies for optimizing content for generative engines, we need to first know a few key points concerning the study. 

  • Assumption #1: To test GEO performance, the researchers developed their very own generative engine that resembles “BingChat” (now Microsoft Copilot).
  • Assumption #2: The researchers used Perplexity.ai to verify the validity and results of their GEO experimentation
  • Assumption #3: The experimentation was only conducted on 10 specific “niches”: (1) Business, (2) Debate, (3) Explanation, (4) Facts, (5) History, (6) Opinion, (7) People & Society, (8) Law & Government, (9) Science, and (10) Statement
  • Assumption #4: The researchers implemented 9 optimization tactics to improve the visibility of domains on GE responses: (1) Authoritative, (2) Keyword Stuffing, (3) Statistics Addition, (4) Cite Sources, (5) Quotation Addition, (6) East-to-understand, (7) Fluency Optimization, (8) Unique Words, and (9) Technical Terms.
Screenshot of performance improvement tactics for GEO based on the research study
The results of their experimentation reveal that traditionally used black-hat SEO tactics like keyword stuffing do not perform well and may even result in negative performance. Meanwhile, adding statistics and quotations to content boosts its performance across all metrics.

Considering all the above information, here are the recommended optimization strategies for GEO:

  • Quotation addition: Add relevant quotations from industry experts to increase the authoritativeness of your content.
  • Statistics addition: Insert quantitative data and statistics to augment the quality of your content.
  • Authoritative: Integrate persuasive language and authoritative claims into your content to establish credibility, making you the go-to source in your industry
  • Cite sources: Mention reliable sources to validate claims and connect your content to reputable sites or research. Citing sources may be interpreted as parallel to outbound linking. Aside from boosting GEO, linking out also helps create a balanced link profile, SEO-wise.
  • Fluency optimization: Ensure that the prose and flow of your content are smooth and reader-friendly. Moreover, the content should be free of any grammatical errors.
  • Technical Terms: Infuse your content with technical terminology to demonstrate your site’s authoritativeness and expertise in the industry.

Benefits of Generative Engine Optimization? 

The rationale behind generative engine optimization’s creation is based on the presumption that users will eventually transition from traditional search engines to generative AI for doing research. 

Looking at genAI’s numbers, the study might have some merits. After all, a billion+ visits a month ain’t too shabby.

However, when we take into consideration the market share of generative engines versus Google, that’s where GEO pales in comparison to SEO.

For example, ChatGPT’s monthly traffic amounts only to a measly 2% of Google’s user base. As of October 2023, Google’s worldwide search market share is 91.53%, which is the lowest it has ever been compared to October 2022.

We must remember that statistics do not count ChatGPT as a search engine because, well, it isn’t.

But if we look at website traffic from a numbers game, Google gets approximately 85 billion monthly visits, meanwhile, ChatGPT only gets 1.6 billion visits. 

While ChatGPT lacks the prowess to take on Google toe-to-toe as a search engine, GEO may still hold advantages for websites. 

Below are the benefits of optimizing for generative engines:

#1 GEO Benefits the Underdog

Lesser-known companies are notoriously known to get the short end of the stick when it comes to traditional SERP ranking. This is especially true when small and medium-sized companies compete with household names in the industry.

Based on the results of the study, theoretically, generative engines help smaller, lesser-known companies that don’t rank in search engines garner a greater appeal on AI-driven platforms. This evens out the playing field between industry giants and relatively inferior businesses.

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#2 New Avenue for Marketing Competition

Search engine optimization has been overused and utilized across a lot of industries. Competition is more intense than ever before, adding to the fact that more websites are created every single day, tightening the already saturated competitive landscape.

On the flip side, when marketers start riding the GEO train, SEO purists will have more legroom to improve their SEO strategies and get ahead on SERPs. 

#3 Fosters a new age of innovation

Finally, GEO will pave the way for innovation to happen. Just like how SEOs stay on the lookout for Google’s core algorithmic updates, GEOs will now keep their alert levels high for incoming updates on generative engines.

People have always been innovative beings, finding new ways to get out of slumps and ditches. With the rise of GEO, marketers will begin developing new and iterating existing strategies to succeed in the generative engine race.

Limitations of Generative Engine Optimization?

With benefits come limitations. Considering the reality of the situation, GEO is still in its infancy. And to say that GEO is the definite future of search is still wishful thinking, and until GEs up their game, it will take years before GEO replaces SEO as the new paradigm.

Anyway, below you will find the limitations of GEO: 

#1 Suggested framework may not apply in real-life

While comprehensive in its own right, the study did not replicate the real scenario of how generative engines work. 

The researchers used a self-made AI that closely resembles Bing Copilot (formerly BingChat). In other words, the results are based on their own created algorithm.

Even if they counter-checked their homemade results with Perplexity.ai, we must understand that each generative engines have its respective algorithms. That means the results on Perplexity.ai may not reflect in the generated content from ChatGPT or Bard.

#2 GEO opens up room for information manipulation

Given our lack of understanding regarding GE’s “ranking” algorithm, we are in the dark about how the AI verifies the validity of content. Implementing the strategies suggested by the researchers may cause the spread of misinformation.

For instance, adding quotation marks increases the perceived expertise of an entity in the eyes of AI. In that case, a fake news peddler can simply add quotes to their content and attribute the quote to an unsuspecting individual. 

Another example is putting in statistics. With AI’s valuation for stats, people can maliciously create false data to manipulate the generative output’s narrative.

No safeguards exist to mitigate how artificial intelligence will sift reliable information sources from content produced by peddlers of disinformation.

#3 GEO experimentation was limited

The researchers focused on only 10 subject areas in their experimentation, which are the following: Business, Debate, Explanation, Facts, History, Opinion, People & Society, Law & Government, Science, and Statement.

That means the applicability of their “supposed algorithm” and “ranking factors” may not apply to other industries. More experimentation must be conducted for more comprehensive recommendations, especially for niches outside of their 10 focus areas.

#4 Generative AI in itself is imperfect

Unlike Google Search which only lists top results based on search intent relevancy, generative engines produce structured content. This means nuances and errors can be interwoven into their narrative, apart from the actual content found on web pages, making it susceptible to errors.

Plus, everyone knows ChatGPT’s notorious tendency to spew misinformation despite its confident-sounding prose.

#5 GEO might not even be necessary

Google acted quickly at the rise of generative AI, creating their very own search generative experience. SGE combines the accessibility and familiarity of search engines plus the personalization and comprehensiveness of artificial intelligence, delivering sound, AI-based responses with a simple search query.

Aside from answering the query, Google’s SGE algorithm also answers related questions that people might also ask in addition to their initial query.

While still not a global implementation (SGE is only available through Search Labs), we can rest assured that AI is being used effectively, plus the results are powered by Google’s established algorithms from time immemorial. 

With that, we conclude that…

SEO is not dead!

Currently, Google is still the number one go-to of people for search queries, and by the look of things, that will remain the case for years to come. 

As long as Google, and other search engines, for that matter, stay relevant, so will search engine optimization. 

Conversely, until generative engines elevate their relevance and become the mainstay search platform, GEO will not become the new paradigm that takes SEO’s place.

Still, the only constant thing in this world is change. That said, while SEO stays the linchpin of all marketing tactics now, it might not be the case in the future.

Who knows?

But at this point, SEO is not dead and nowhere near its expiration.

منبع: https://blog.linkody.com/seo/generative-engine-optimization

7 روش کاربردی + موارد واقعی

سودهای کلان رویای اصلی هرکسی است که یک کسب و کار را اداره می کند یا به رشد آن کمک می کند. همیشه. مهم نیست که کسب و کار چقدر موفق است و چه نقشی در آن ایفا می کنید. از آنجایی که هرگز سود زیادی به دست نمی آید، پیشنهاد می کنیم مراقب سئو باشید. با بهینه سازی دید وب سایت، جذب ترافیک ارگانیک بیشتر، و بهبود تعامل کاربر، که در نهایت منجر به نرخ تبدیل و فروش بالاتر می شود، نقش مهمی در بهبود معیارهای فروش دارد.

آمارها نشان می دهد که جستجوی ارگانیک بخش قابل توجهی از ترافیک وب سایت را تشکیل می دهد که 68 درصد آن از جستجوهای ارگانیک و پولی است. قابل ذکر است که 90.63 درصد محتوا هرگز از گوگل ترافیک دریافت نمی کند، که ماهیت رقابتی به دست آوردن دیده شدن و نقش حیاتی سئو در غلبه بر این چالش را برجسته می کند.

امروز می خواهیم به شما توضیح دهیم که بهینه سازی موتور جستجو چگونه کار می کند و چگونه می تواند برای شما مفید باشد. ما به شما نشان خواهیم داد که چگونه فروش خود را با سئو افزایش دهید. مقاله این موضوع را پوشش می دهد و با اصول اولیه شروع می کند. به عنوان مثال نحوه استفاده از کلمات کلیدی. پس از آن، یک مطالعه موردی دقیق در انتهای سند خواهید دید.

پس کمربندهای ایمنی خود را ببندید زیرا ما در حال شروع هستیم 🙂

چگونه از طریق سئو فروش را افزایش دهیم؟

بر ایجاد محتوا و استراتژی هایی تمرکز کنید که با استفاده از سئو به طور موثر باعث افزایش فروش می شوند. ما به شما توصیه می کنیم:

کسب‌وکارها می‌توانند با اولویت دادن به محتوای باکیفیت، بهینه‌سازی موبایل و سئوی محلی، آمار فروش خود را به میزان قابل توجهی افزایش دهند. این تلاش ها، وقتی با هم ترکیب شوند، یک استراتژی سئو قوی ایجاد می کنند که منجر به افزایش فروش می شود.

راه هایی برای افزایش فروش وب با سئو

اگر می خواهید فروش خود را از طریق سئو افزایش دهید، اهداف اصلی شما باید این باشد:

2.جذب مشتریان بالقوه؛

3.آنها را به فروش تبدیل کنید و یک استراتژی کلی در مورد چگونگی افزایش فروش از طریق SEO را در بر می گیرد.

در ادامه روش های راهبردی دستیابی به این اهداف را نشان خواهیم داد.

راه هایی برای افزایش فروش وب با سئو

از کلمات کلیدی فروش مرتبط استفاده کنید

استفاده از کلمات کلیدی مرتبط بهترین راه برای افزایش فروش از طریق سئو است. این استراتژی شامل شناسایی و ادغام کلمات کلیدی است که مخاطبان هدف شما در جستجوی آن هستند، به ویژه آنهایی که قصد خرید بالایی دارند. اگر محتوای وب سایت خود را با این عبارات جستجو هماهنگ کنید، می توانید ترافیک واجد شرایط بیشتری را جذب کنید که منجر به نرخ تبدیل بالاتر و افزایش فروش می شود.

محتوای عالی تولید کنید

کپی که به صورت استراتژیک کلمات کلیدی فروش را ادغام می کند برای موفقیت سئو ضروری است. وب سایت شما باید حاوی محتوای باکیفیت باشد مانند:

  • مقالات؛
  • صفحات فرود؛
  • مقالات خبری و غیره

به یاد داشته باشید، همه باید مخاطبان خود را درگیر و آگاه کنند و کلمات کلیدی مرتبط را به طور یکپارچه ادغام کنند. عملکرد سئوی وب سایت شما را بهبود می بخشد، ترافیک هدفمند بیشتری را جذب می کند و در نهایت می تواند باعث فروش شود.

مطالب مرتبطی که با مخاطبان شما طنین انداز می شود و به سؤالات آنها پاسخ می دهد، کلید تبدیل بازدیدکنندگان به مشتری است و آن را به بخشی اساسی از هر استراتژی مؤثر سئو تبدیل می کند.

ما اخیراً یک سند مفصل در مورد نحوه بازنویسی مقالات نوشتیم. همچنین یک راهنمای گام به گام پیدا خواهید کرد که به شما کمک می کند تمام مراحل این فرآیند را به راحتی طی کنید.

با رسانه های اجتماعی مخاطبان خود را افزایش دهید

افزایش مخاطب از طریق رسانه های اجتماعی یک استراتژی قدرتمند برای افزایش فروش است. با تعامل با مخاطبان خود در پلتفرم هایی که زمان زیادی را در آن صرف می کنند، می توانید ترافیک هدفمندی را به وب سایت هدایت کنید.

در اینجا نحوه استفاده از رسانه های اجتماعی آورده شده است:

  • ایجاد تبلیغات؛
  • محتوای ارزشمند را به اشتراک بگذارید
  • با مشترکین تعامل داشته باشید.

با چنین مراحل ساده ای می توانید حضور آنلاین خود را به میزان قابل توجهی بهبود بخشید. آنها به این سوال پاسخ می دهند که چگونه می توانم فروش خود را افزایش دهم؟ » استفاده از گستره وسیع رسانه های اجتماعی برای جذب مشتریان بالقوه بیشتر.

روی کاربران محلی و تلفن همراه تمرکز کنید

تمرکز بر کاربران محلی و تلفن همراه یک استراتژی حیاتی برای افزایش فروش وب است. با بهینه سازی وب سایت خود برای دستگاه های تلفن همراه و هدف قرار دادن سئوی محلی، می توانید نیازهای فوری و عادات جستجوی مخاطبان خود را برآورده کنید.

این راه حل عالی برای اطمینان از اینکه وب سایت شما به راحتی در دسترس است و برای کاربران در حال حرکت مرتبط است، تجربه و شانس خرید آنها را بهبود می بخشد. بنابراین، با توجه به اولویت‌های خاص کاربران محلی و تلفن همراه، کسب‌وکارها می‌توانند به میزان قابل توجهی دید آنلاین و فروش خود را افزایش دهند.

سئوی وب سایت خود را بهبود بخشید

بهبود سئوی وب سایت یک استراتژی ضروری برای افزایش فروش شماست. علاوه بر محتوا و رابط کاربری سازگار با موبایل، یک سایت را می توان با اجرای مراحل زیر به میزان قابل توجهی بهبود بخشید:

گوگل بک لینک ها را یکی از سه فاکتور برتر رتبه بندی خود می داند. جالب اینجاست که 66.31 درصد از صفحات بدون بک لینک هستند، که اهمیت ایجاد یک پروفایل بک لینک قوی برای رتبه بندی بهتر و افزایش فروش از طریق افزایش دید را برجسته می کند.

اگر این مناطق را ارتقا دهید، می توانید دید سایت خود را در نتایج موتورهای جستجو افزایش دهید، ترافیک بیشتری را جذب کرده و فروش خود را به طور موثر افزایش دهید.

با دقت شهرت خود را بسازید و حفظ کنید

این استراتژی برای یادگیری نحوه افزایش فروش ضروری است. این شامل ارائه محصولات و خدمات با کیفیت بالا، تعامل مثبت با مشتریان و مدیریت نظرات و نظرات آنلاین است.

شهرت قوی و مثبت باعث ایجاد اعتماد و اعتبار در مشتریان بالقوه می شود و مستقیماً بر تصمیمات خرید آنها تأثیر می گذارد.

یک استراتژی کلی ایجاد کنید تا متمرکز بمانید

برای بهبود چشم انداز کسب و کار خود در این زمینه، اقدامات زیر را توصیه می کنیم:

  • اهداف روشنی برای خود تعیین کنید؛
  • مخاطبان هدف خود را شناسایی کنید؛
  • نیازهای مشتری را درک کنید.

چنین حرکت‌های استراتژیک باید همه جنبه‌های حضور آنلاین شما را شامل شود، از سئو و تولید محتوا گرفته تا رسانه‌های اجتماعی و مدیریت شهرت.

توسعه یک برنامه دقیق که جزئیات هر مرحله از فعالیت های سئو و بازاریابی شما را شرح می دهد، به هماهنگ ، هر اقدام برای افزایش فروش کمک می کند. این امکان نظارت موثرتر بر پیشرفت و تنظیمات را برای دستیابی به نتایج دلخواه فراهم می کند.

حدود نیمی از کسب و کارها می گویند که یک استراتژی سئو معمولاً 3 تا 6 ماه طول می کشد تا به نتیجه برسد.

مطالعه موردی: استراتژی افزایش فروش

در بررسی قدرت تحول سئو، می‌خواهیم یک مطالعه موردی قانع‌کننده را برجسته کنیم که فرآیند را خلاصه می‌کند. این داستان نه تنها شاهد رشد فوق العاده است. این یک طرح دقیق است که نشان می دهد چگونه اتخاذ استراتژیک ابزارهای SEO می تواند یک تجارت را از سود متوسط ​​به رونق چشمگیر سوق دهد.

LoudGrowth، یک آژانس بازاریابی دیجیتال، باید به چالش‌های بعدی رسیدگی کند:

  • کلمات کلیدی سودآور را شناسایی کنید؛
  • نفوذ سریع به بازارها؛
  • از بینش های مبتنی بر داده برای تصمیم گیری استفاده کنید.

نقطه عطف آنها ادغام Serpstat در استراتژی آنها است. این مقاله به بررسی اصول تبدیل درآمد ماهانه 5000 دلاری به 100000 دلار باورنکردنی تنها در چهار ماه می پردازد و نقش اصلی گروه بندی دقیق کلمات کلیدی، تجزیه و تحلیل محتوای عمیق و اجرای استراتژیک را برجسته می کند.

برای کسب و کارها و بازاریابان دیجیتال که به دنبال کشف پتانسیل کامل سئو برای افزایش فروش هستند، خواندن آن ضروری است. این یک چراغ راهنما برای کسانی است که تلاش می کنند چالش های سئو را به داستان های موفقیت تبدیل کنند و بینش ها، استراتژی ها و الهام بخش را برای دستیابی به رشد مشابه ارائه دهند.

مراحل پیاده سازی

نتیجه گیری: بهترین راه برای افزایش فروش چیست؟

استفاده از قدرت سئو برای افزایش فروش شامل یک رویکرد چند وجهی است که تمام زوایا را هدف قرار می دهد، از انتخاب کلمه کلیدی گرفته تا توسعه یک استراتژی کلی. کلید موفقیت درک این نکته است که سئو فقط به معنای رتبه بالاتر در نتایج موتورهای جستجو نیست. این در مورد ارتباط معنادار با مخاطبان هدف، ایجاد ارزش و ایجاد اعتماد است.

اعتماد به دست آمده منجر به ایجاد پایگاهی از مشتریان وفادار می شود که برمی گردند و از برند شما حمایت می کنند و در نتیجه رشد فروش شما را تقویت می کنند. بنابراین، مشاغلی که روی یک استراتژی جامع سئو سرمایه گذاری می کنند، می توانند انتظار افزایش قابل توجهی در ارقام فروش خود داشته باشند.

از اینکه وقت خود را صرف کاوش در دنیای گسترده و پیچیده سئو امروز با ما کردید متشکریم. امیدواریم این مقاله به شما در تلاش برای افزایش فروش و بهبود حضور آنلاین خود کمک کند. باشد که سفر حرفه ای شما با رشد مداوم، نوآوری و موفقیت همراه باشد.

سوالات متداول در مورد چگونگی افزایش فروش

از کلمات کلیدی هدفمند و استراتژی های بازاریابی محتوا برای جذب مشتریانی استفاده کنید که فعالانه به دنبال راه حل های ارائه شده توسط شما هستند.

سئوی فروش بر بهینه سازی صفحات محصول و محتوا تمرکز دارد تا بازدیدکنندگان را از طریق قیف فروش راهنمایی کند و شانس تبدیل را بهبود بخشد.

بله، با ارائه مداوم محتوای ارزشمند و تجربه کاربری یکپارچه، یک استراتژی فروش سئو می تواند اعتماد و وفاداری را تقویت کند و در نتیجه وفاداری مشتری را تشویق کند.

منبع: https://serpstat.com/blog/how-to-increase-revenue

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Vous ne savez pas où trouver les informations les plus précieuses ?

Avez-vous du mal à fidéliser votre public avec un contenu frais et pertinent de manière cohérente ? Cherchez-vous un moyen de rationaliser votre processus de curation de contenu tout en fournissant un contenu de haute qualité ?

Si vous répondez à ces questions, alors vous êtes au bon endroit.

La curation de contenu peut détenir la clé pour résoudre ces défis et bien plus encore. Mais qu’est-ce que la curation de contenu exactement et comment peut-elle révolutionner la façon dont vous créez et partagez du contenu en ligne ?

Dans cet article, nous discuterons des réponses à ces questions et des détails de la conservation du contenu. Alors, êtes-vous prêt à plonger et découvrir la magie de la curation de contenu ?

Commençons!

1 Qu’est-ce que la curation de contenu ?

La curation de contenu est le processus de découverte, de collecte, d’organisation et de partage de contenu pertinent provenant de diverses sources pour apporter de la valeur à un public spécifique.

Vous pouvez ensuite diffuser ce contenu à votre public via des publications sur les réseaux sociaux, des blogs, des newsletters, des e-mails et d’autres canaux.

En termes plus simples, vous utilisez le contenu existant, ce qui vous évite d’avoir à repartir de zéro.

Par exemple, voici comment nous avons organisé notre contenu sur la plateforme de médias sociaux X (anciennement connue sous le nom de Twitter).

2 Avantages de la curation de contenu

La curation de contenu offre plusieurs avantages. Nous en avons répertorié quelques-uns ci-dessous.

2.1 Offre de la valeur au public

La curation de contenu vous permet de sélectionner du contenu pertinent et de haute qualité provenant de diverses sources et de le partager avec votre public.

Cela apporte de la valeur en offrant des informations, des informations et des ressources précieuses que votre public trouve utiles et engageantes.

2.2 Gain de temps et d’efforts

Au lieu de créer du contenu original à partir de zéro, la curation de contenu vous permet d’exploiter le contenu existant créé par d’autres.

Cela vous fait gagner du temps et des efforts dans la recherche, la rédaction et la production de contenu, vous permettant ainsi de vous concentrer sur d’autres aspects de votre entreprise.

2.3 Établit l’autorité et l’expertise

La conservation de contenu de haute qualité démontre votre expertise et votre autorité au sein de votre secteur ou de votre niche. En partageant systématiquement du contenu précieux et pertinent avec votre public, vous vous positionnez comme une source d’informations compétente et digne de confiance.

Neil Patel est un excellent exemple de la façon dont la curation de contenu peut établir l’autorité et l’expertise au sein de l’industrie. Grâce à son site Web, son blog et diverses plateformes en ligne, Neil organise et partage constamment de précieuses informations, stratégies et ressources marketing provenant du Web.

2.4 Améliore l’engagement communautaire

La curation de contenu encourage l’interaction et l’engagement avec votre public. En organisant du contenu qui correspond à leurs intérêts et à leurs besoins, vous suscitez des discussions, des commentaires et des partages, créant ainsi un sentiment de communauté autour de votre marque ou de votre plateforme.

Voici comment Nike stimule l’engagement sur ses plateformes de médias sociaux. Ils proposent systématiquement un contenu visuel convaincant, notamment des photos et des vidéos captivantes mettant en vedette des athlètes et des histoires inspirantes. De plus, Nike s’engage activement auprès de sa communauté, encourageant ses abonnés à partager leurs expériences et leurs objectifs et développant un sentiment d’appartenance et de connexion au sein de son audience sur les réseaux sociaux.

Curation de contenu : l'exemple d'engagement de Nike

2.5 Améliore le référencement et le trafic du site Web

La conservation du contenu peut également bénéficier de vos efforts d’optimisation des moteurs de recherche (SEO) et générer du trafic vers votre site Web.

En partageant du contenu sélectionné sur votre site Web ou votre blog, vous fournissez un contenu nouveau et pertinent que les moteurs de recherche peuvent indexer, améliorant ainsi potentiellement le classement de recherche de votre site Web.

De plus, le contenu organisé peut attirer des liens entrants et des références provenant d’autres sites Web, améliorant ainsi votre référencement et générant du trafic organique.

Par exemple, Flipboard est une plateforme de curation de contenu où le public peut découvrir et partager des articles, des vidéos et d’autres contenus provenant de diverses sources Web.

Flipboard organise le contenu en fonction des intérêts et des préférences du public, en lui présentant un flux personnalisé d’articles et d’histoires.

Du point de vue du référencement, Pinterest bénéficie de la conservation du contenu en fournissant constamment du matériel nouveau et diversifié que les moteurs de recherche peuvent indexer. Chaque élément sélectionné contribue à la visibilité globale de Pinterest dans les recherches, générant potentiellement du trafic organique vers la plateforme à mesure que les utilisateurs découvrent et interagissent avec le contenu organisé.

Exemple Pinterest pour le référencement

3 Meilleures pratiques pour la curation de contenu

Discutons maintenant des meilleures pratiques pour organiser le contenu de votre site Web ou de votre entreprise.

3.1 Connaissez votre public

Avant de commencer votre curation de contenu, définir vos objectifs et identifier votre public cible est nécessaire.

Demande toi: Qu’est-ce que j’espère réaliser grâce à la curation de contenu ? Quel est mon public idéal ?

Comprendre vos objectifs vous aidera à orienter vos efforts de curation de contenu et à vous assurer de créer un contenu qui résonne auprès de votre public.

Par exemple, si votre objectif est d’établir un leadership éclairé dans le marketing numérique, votre public peut être composé de spécialistes du marketing, d’entrepreneurs et de propriétaires d’entreprise à la recherche d’avis et de conseils d’experts.

3.2 Effectuer une recherche thématique

Effectuer des recherches thématiques permet de découvrir du contenu qui ajoute de la valeur et stimule l’engagement.

Utilisez des outils de recherche de mots clés tels que Google Keyword Planner, Ahrefs, etc., pour découvrir des mots clés et des requêtes de recherche pertinents liés à votre niche. Ces outils fournissent des informations sur le volume de recherche, la concurrence et les sujets tendances, vous aidant ainsi à découvrir des idées de contenu très demandées.

Par exemple, si vous organisez du contenu pour un blog culinaire, la recherche de mots clés dans Google Keyword Planner peut révéler des sujets populaires tels que « recettes de dîner faciles », « préparation de repas sains » ou « régimes à base de plantes ».

recherche de sujets dans Google Keyword Planner

Vous pouvez utiliser l’outil Topic Research AI de Rank Math pour trouver et rechercher facilement votre sujet.

Sujet de recherche en mathématiques de rang

Restez au courant des sujets d’actualité et des discussions au sein de votre secteur ou de votre niche. Surveillez les plateformes de médias sociaux, les forums industriels et les sites Web d’actualités pour identifier les tendances émergentes, les sujets d’actualité et les conversations populaires. Vous pouvez également utiliser Google Trends pour trouver les sujets tendances dans votre niche.

Référez-vous à notre tutoriel dédié aux outils gratuits de recherche de mots clés et choisissez celui qui correspond le mieux à vos besoins.

3.3 Ajouter de la valeur au contenu

Proposez vos propres idées, opinions ou analyses de votre contenu. Partagez pourquoi vous avez trouvé le contenu utile, comment il se rapporte aux tendances actuelles du secteur ou quelles informations exploitables votre public peut en tirer.

En ajoutant votre point de vue, vous contribuez à contextualiser le contenu et à le rendre plus pertinent et accessible à votre public.

Par exemple, TripAdvisor examine les hôtels, les restaurants et les attractions et ajoute des fonctionnalités à valeur ajoutée telles que des photos de voyageurs, des notes et des classements basés sur les expériences des utilisateurs.

De plus, le site Web propose des guides de destination, des forums de voyage et des options de réservation, fournissant des informations et des ressources complètes pour aider leur public à planifier efficacement ses voyages. Cette valeur ajoutée améliore l’expérience utilisateur et incite son audience à revenir sur le site pour obtenir des informations et des recommandations fiables.

Ajouter de la valeur à un exemple de contenu

Vous pouvez utiliser les outils Content AI de Rank Math tels que Tweet, Comment Reply, Instagram Caption, Facebook Post pour créer du contenu pour vos plateformes de médias sociaux.

3.4 Créditez vos sources

Lors de la sélection du contenu, il est important de fournir une attribution appropriée à la source originale en incluant le nom de l’auteur, la date de publication et l’URL de la source lorsque cela est possible.

Cela donne du crédit au créateur original et permet à votre public d’explorer davantage le contenu et d’accéder à des informations supplémentaires s’il est intéressé.

Ainsi, si vous organisez un article de blog contenant des informations ou des citations d’un article publié par un autre site Web, vous devez clairement indiquer la source de l’information et fournir un lien vers l’article original.

Par exemple, ConvertKit crédite le créateur dans sa publication, comme indiqué ci-dessous.

Exemple de crédit

De plus, si vous partagez des images, des vidéos ou tout autre contenu multimédia créé par quelqu’un d’autre, assurez-vous d’obtenir l’autorisation ou d’utiliser du contenu sous licence pour la réutilisation et créditez le créateur d’origine en conséquence.

3.5 Créer un calendrier de curation de contenu

Un calendrier de curation de contenu vous aide à planifier et à organiser votre calendrier de curation de contenu.

Il vous permet de rester cohérent dans votre partage de contenu et garantit que vous abordez divers sujets pertinents pour votre public.

Votre calendrier de curation de contenu peut être hebdomadaire, mensuel ou trimestriel, en fonction de vos objectifs et de vos ressources.

Utilisez des outils comme Google Calendar ou Trello pour créer et gérer votre calendrier de curation de contenu.

Exemple de Google Agenda

3.6 Configurez vos outils et plates-formes de curation

La mise en place des bons outils et plateformes est essentielle pour rationaliser votre processus de curation de contenu.

Ces outils incluent des plateformes de découverte de contenu, des outils de gestion des réseaux sociaux et des logiciels de curation de contenu.

Choisissez des outils conviviaux et proposez des fonctionnalités qui correspondent à vos objectifs de curation de contenu.

Vous pouvez utiliser des outils tels que Feedly ou Google Alerts pour découvrir et enregistrer le contenu de vos blogs et sites Web préférés et Buffer pour planifier et partager du contenu organisé sur les réseaux sociaux.

Les outils d’analyse tels que Google Analytics et BuzzSumo fournissent des informations précieuses sur les performances du contenu, le comportement du public et les tendances.

3.7 Suivez vos performances

Il est essentiel de suivre vos performances pour évaluer le succès de votre stratégie de curation de contenu, identifier les domaines à améliorer et prendre des décisions fondées sur les données pour optimiser vos futurs efforts de curation. Cela implique d’analyser diverses mesures pour évaluer l’efficacité de vos efforts de curation.

Voici quelques indicateurs à surveiller :

  • Taux d’engagement: Évaluez le niveau d’interaction avec votre contenu organisé, qui inclut les likes, les commentaires et les partages sur les plateformes de réseaux sociaux.
  • Taux de clics (CTR) : Surveillez le pourcentage d’utilisateurs qui cliquent sur les liens dans votre contenu organisé, en fournissant un aperçu de l’intérêt et de l’engagement du public.
  • Taux de conversion: Évaluez le nombre d’utilisateurs qui effectuent une action souhaitée, comme s’inscrire à une newsletter ou acheter après avoir interagi avec votre contenu organisé.
  • Taux de rebond: Examinez le pourcentage d’utilisateurs qui quittent votre site après avoir consulté uniquement le contenu organisé, ce qui aide à déterminer sa pertinence et son efficacité à fidéliser les visiteurs.
  • Temps passé sur la page : Mesurez le temps que les utilisateurs passent à interagir avec votre contenu organisé pour comprendre sa pertinence et son attrait pour votre public.

Référez-vous à notre tutoriel dédié aux métriques SEO pour en savoir plus sur les métriques en détail.

4 Conclusion

Une stratégie de curation de contenu soigneusement créée a le pouvoir d’élargir votre audience, d’augmenter le trafic sur votre site Web et de renforcer la reconnaissance de votre marque.

De plus, cela atténue la pression liée à la génération constante de nouvelles idées de contenu.

De la définition de l’audience au suivi des performances, la curation de contenu nécessite une planification et une exécution minutieuses. Cependant, lorsqu’elle est effectuée efficacement, cela peut vous aider à renforcer votre crédibilité, votre autorité et votre confiance auprès de votre public tout en économisant du temps et des ressources.

Si vous aimez cet article, faites-le-nous savoir en En tweetant @rankmathseo.

منبع: https://rankmath.com/blog/content-curation/

How to Choose the Right Redirect Type

Figuring out the difference between 301 and 302 redirects can be confusing for SEO specialists. Used right, redirects offer a seamless method for transferring users and search engines without harming traffic or rankings. However, problems tend to occur when people mix up 301 and 302 redirects or use them in the wrong situations.

This guide will explain in detail what 301 and 302 codes mean, when to use each type, and what their key differences are in terms of search engine treatment and link flow. We’ll also go over some best practices for finding, monitoring, and fixing redirect issues.

The Differences Between 301 vs. 302 Redirects

Redirects type 301 (the most commonly used) and 302 are two of a long list of possible HTTP status codes. 

At their core, 301 and 302 redirects share similar goals, including rerouting users and search engine crawlers from old URLs to new locations. 

But there is one core difference between 301 and 302 redirects. The 301 redirect takes visitors to the new URL and tells search engines that the redirect is permanent. A 302 redirect, on the other hand,  tells search engines that the redirect is only temporary. This means that it will only be in place for as long as you need it to be. The table below compares the key differences between 301 and 302 redirects:

301 – Moved Permanently

Signals to search engines that the new URL is the official page (not intended to be deleted).

Indicates that the page move is only temporary (intended to eventually be deleted).

301s pass on link equity and anchor text value.

302s do not transfer signals (or, at least a very small amount).

The original page was removed. The new URL was indexed in its place and its rankings transferred.

Both new and old URL may be indexed temporarily, meaning that pages redirected with a 302 might still show up from time to time.

301 redirected pages may see ranking volatility during the consolidation period.

302s are less likely to impact rankings.

301 redirected pages tend to get crawled less often over time.

302 redirected pages may keep a fluctuating crawl rate.

Complete site migrations, URL structure changes, consolidating domains.

Temporary site changes, redesign, testing new URLs.

301 – Moved Permanently

Signals to search engines that the new URL is the official page (not intended to be deleted).

Indicates that the page move is only temporary (intended to eventually be deleted).

301s pass on link equity and anchor text value.

302s do not transfer signals (or, at least a very small amount).

The original page was removed. The new URL was indexed in its place and its rankings transferred.

Both new and old URL may be indexed temporarily, meaning that pages redirected with a 302 might still show up from time to time.

301 redirected pages may see ranking volatility during the consolidation period.

302s are less likely to impact rankings.

301 redirected pages tend to get crawled less often over time.

302 redirected pages may keep a fluctuating crawl rate.

Complete site migrations, URL structure changes, consolidating domains.

Temporary site changes, redesign, testing new URLs.

What Is a 301 Redirect?

A 301 redirect is an HTTP status code where the address of a webpage or content has been permanently changed. It redirects users and search engines from an old URL to a new destination URL. It’s like telling search engines and browsers, “This page now lives permanently at a new address, so take all the link equity or “juice” that you were attributing to the old page and transfer it to the new URL instead

When Should You Use 301 Redirects?

For URL redirects, there are situations where using a 301 (permanent) redirect makes perfect sense. 

1. Switching from HTTP to HTTPS

When transitioning a website from an insecure HTTP connection to a secure HTTPS connection, 301s should be used to forward traffic from the old HTTP URLs to the new HTTPS URLs. This also sends a strong ranking signal to Google, indicating that the HTTPS version is the preferred version. This then guarantees proper indexing of the new protocol.

You can find step-by-step instructions on how to do it right in our guide: Moving from HTTP to HTTPS in 5 steps.

2. Changing the URL structure of your website

“Organizing the chaos” perfectly encapsulates why most people change the URL structure of their website. Reorganizing URLs with better structure won’t disrupt SEO if you use 301 redirects properly. For example, changing messy blog URLs like /blog.php?id=1 to cleaner ones like /blog/my-first-post/ is the right move. 

All internal links must be updated too to prevent visitors and bots from running into 404 errors.

3. Moving your website to a new domain

Perhaps one of the most common cases for 301s are migrating from sitename.com to sitename.net or completely rebranding domains, like going from sitename.com to newsitename.com. 

In both cases, using 301 redirects conveys the message to Google that the website content has permanently moved to the new domain location. 

Already migrating your website? Use this guide on website migration as your go-to resource.

4. Merge two or more pages into one

When merging pages, use 301s to merge complementary content previously split across multiple pages. This helps preserve authority and signals. But remember that random forwarding (redirects) won’t work properly. Following an audit of backlinks, keywords, and traffic sources, carefully analyze the content to precisely map redirects between relevant old and new pages.

5. Migrate your blog from a subdomain to a subfolder

The logic here is the same as when changing the domains. When moving a blog from a subdomain to a subfolder due to rebranding, restructuring, or consolidation, use 301 redirects. Google views subdomains as separate from primary domains. This can cause your primary domain to miss out on content and backlinks, and therefore lose rankings and traffic.

6. Want to fix duplicate content issues (non-www/www, trailing slash, double slash)

Duplicate content issues arise when your website is accessible via both “https://example.com” (non-www) and “https://www.example.com” (www). At some point, you’ll need to decide whether you want your website to appear with or without the “www” prefix. Both versions are technically valid. Also, make sure to handle trailing slash and double slash issues, as Google will see them as different pages. For example, from www.example.com/page to www.example.com/page/, and from example.com//category//product to example.com/category/product.

Using a 301 redirect will point users/search engines to the main preferred domain version. This eliminates duplication by clarifying the canonical URL.

7. Deleting a page or moving its content to a new URL

There are valid reasons to remove a page, such as outdated content, unavailable products, or changed services. However, simply deleting a page can hurt your backlink profile and organic traffic. Instead of deleting them, use 301 redirects to provide users with relevant content.

Important reminder: Avoid redirecting all deleted URLs to your homepage. Google treats these kinds of redirects as soft 404s. It ignores them without passing any rankings or signals from old to new pages. But whether it ignores them or not, you should always set up redirects to the most relevant pages. For example, if you previously merged content from multiple pages to a new one, it’s okay to redirect the old URLs to the new page.

8. Resolve keyword cannibalization issues

Think of keyword cannibalization as keywords that are competing for attention. It happens when multiple pages on a site show up for the same searches. This makes it difficult for Google to determine which pages should rank higher. 

If you are certain that two of your pages are targeting the same keywords, redirect the pages with fewer backlinks, lower traffic, and lesser rankings to the stronger page. This improves performance by consolidating content power into one authoritative page.

What Is a 302 Redirect?

A 302 redirect signals that a webpage was found but has been temporarily moved to a new URL. 302 redirects allow URLs to change without sacrificing the original page’s link equity, traffic value, authority, or keyword rankings. This is because Google is aware that this change is momentary. 

When Should You Use 302 Redirects?

302 redirects work best for short-term, temporary use cases, especially when you’re 99.9% sure that the old page will be restored after a short period. Nevertheless, you can rest easy when implementing 302s if you fall under one of the scenarios below.

1. Testing different webpage features or designs with A/B split-testing

302 redirects work perfectly for almost all kinds of website experiments. For example, if you’re testing two designs or features for a product page, a 302 redirect guides a portion of your traffic to each version. This makes it easier to decide which design is the best for users.

Once your experiments are done, removing the 302 redirects is simple. You can either switch to a 301 redirect to make the new URL permanent or make direct changes to the original page.

2. Getting feedback on a new page without changing the old one’s rankings

Let’s say you have a blog and are looking for feedback on a new article, but you don’t want it to influence the existing article’s search engine rankings. In cases like this, using 302s is a safe move. Unlike permanent changes, 302 redirects maintain the original page’s SEO integrity. This allows experts to assess user responses without compromising established rankings.

3. Temporarily sending visitors to a sales page for a promotion

302 (temporary) redirects work for time-limited promotions like flash sales or seasonal offers. They easily guide users to temporary pages without altering the main website’s structure. When the offer expires, you can quickly remove the promotional page and restore the original setup. For instance, if you have a special holiday sale, you can use a 302 redirect to showcase the promotional page during the sale period.

4. Planning website maintenance or redesign

Ahead of planning a website maintenance or redesign, consider using 302 redirects. Redirecting from existing site pages to a maintenance/coming soon page can be highly effective. This approach signals that the changes are short-term and assures visitors that improvements are underway. It also minimizes disruptions to the overall user experience. 

How 301 and 302 Redirects Impact SEO

As we already mentioned, a 301 redirect tells search engines that a page has permanently moved to a new URL. Google then consolidates all SEO equity associated with the old URL and transfers it to the new target address, passing along link signals and ranking power. Googlebot follows the redirect, and the indexing pipeline treats the redirect as a strong signal that the redirect target should be canonical. 

Must-knows about 301 redirects:

  • The 301 code signals to Google that it should treat the new URL destination as the official canonical page to index and rank for relevant searches. 
  • When properly set up, search engines can pass link equity from an old URL to a new one. This retains backlink value. Also, let’s re-emphasize this fact: avoid redirecting many old URLs to one irrelevant destination like your homepage, as this can confuse users and cause soft 404 errors to occur. However, if you consolidate content from several old pages into a single new page, redirecting the old URLs to the consolidated page would be appropriate.
  • 301s allow visitors coming from external sites or bookmarks to still reach the right page, avoiding 404 errors should the page be deleted.
  • It’s vital to maintain 301 redirects for at least a year—the minimum time recommended by Google. This allows Google sufficient time to recognize and process the site’s migration. If redirects are active for less than a year, Google may not acknowledge the change as permanent.

302 temporary redirects simply say that current changes are short-term. The temporary page won’t get indexed during an A/B test, (i.e. avoiding duplication and cannibalization). Rankings typically stay put with the original page as well.

Here is how 302s impact SEO:

  • The temporary new page doesn’t get any ranking power from the original URL until you either cancel the temporary redirect or decide to make it permanent. 
  • Even though Google looks at multiple signals, not just redirect types, to determine the canonical page, if a “temporary” 302 sticks around for too long, search engines will usually treat it as a 301 redirect. To make sure that this does not happen, set expiration dates for 302s. If you want it to be permanent, switch to a 301 redirect.
  • When you implement 302s, Google keeps the old URL indexed and shows it in the search results unless you leave the 302s in place for too long. This can be challenging to measure precisely because it can take months, weeks or even days.

Troubleshooting Tips for 301 and 302 Redirects

The process of finding and fixing redirect issues should always be a part of your ongoing SEO strategy. But it isn’t necessary to spend loads of time fixing problems when you could minimize these technical issues right from the start. Here are some common 301 and 302 redirect mistakes to avoid, in addition to best practices to follow.

Use the correct HTTP status codes

Using the correct status codes makes your signals clear to search engines and users. Plus, it improves transparency, site structure, and overall user experience. But consistently using an inaccurate status code undermines your intentions and can negatively impact your SEO. So, ensure that you set the appropriate HTTP status code (301 or 302) in the redirect response.

To find out if your redirects are set up correctly, try our free redirect checker.

Use 301 redirects for permanent moves

Be cautious about using 301s. They should only be used when making major long-term URL shifts 301s tell search engines like Google to fully transfer all SEO power from the old URL to the new one. The old URL will eventually drop out of the index.

Be sure to consider the following downsides to 301s as well:

  • 301s actually can be reversed, but it’s risky to change them back without hurting SEO.
  • Googlebot may continue to temporarily crawl the old URL before fully switching.

Avoid redirect chains and loops

When implementing redirects, it’s important to avoid creating multiple redirect chains, as well as redirect loops.

A redirect chain happens when Page A redirects to Page B, which then redirects to Page C, and so on down the line. Lengthy chains degrade user experience, create crawl inefficiencies, and slow down page loading speeds. Eliminate unnecessary redirects and point all pages directly to the final URL. If you can’t do that, try not to have too many redirects in a row—ideally, keep it under 3, but definitely fewer than 5.

Redirect loops happen when a page is redirected to itself by mistake or when two pages redirect to each other in a circle. For example, Page A redirects visitors to Page B, while Page B is also redirecting users back to Page A as the target. This frustrates users and confuses crawlers, risking ranking drops and link equity loss. Fix redirect loops and ensure that redirects lead directly to the most updated page. Replace links to redirected pages with links to the current final URL instead.

Don’t change the destination URL too frequently

When setting up a redirect, you should minimize how often you change where that redirect points to. Here are the reasons why:

  1. Changing redirect destinations frequently frustrates users who land on inconsistent pages from old links. 
  2. Search engines may briefly show both redirecting and destination URLs if changes are recurring. 
  3. With every change, analytics data is divided among URLs rather than merged into clean reports.

Update internal links

After implementing redirects, make sure all internal links on your website point to the new URLs. To find internal links, go to the Website Audit, open the Issue Report, click on the HTTP Status Code, and find all internal links to the pages with 3xx redirects.

Internal links to the pages with 3xx redirects

Moreover, you can always complement your overall website optimization strategy by getting helpful recommendations from our On-Page SEO Checker. This tool can help you audit specific pages separately and identify X more issues that may be preventing your pages from reaching the top.

How to Monitor 301 and 302 Redirects on Your Website

There are many approaches to tracking 301 and 302 redirects on your website. Using the Page Indexing report in Google Search Console is one such approach. This free tool will help you track the performance of your redirects over time.

Here’s how to do it: 

  • Log in to Google Search Console and choose the website you want to monitor. Scroll down to find the Indexing tab and choose Pages.
Why pages aren't indexed table
  • Find Why pages aren’t indexed table, which highlights problems that prevented some pages from being indexed. Click a row for details. See which URLs had issues and how long the problem occurred on your site. 
  • If a URL has a  “Page with redirect” status, it means that it leads to another page, preventing indexing. So, it will not get indexed. But a URL that redirects can still be indexed if it is the canonical version. When you check this URL in the URL Inspection report, focus on the indexed information for the tested URL, ignoring any redirects. To check the index status of the associated canonical URL, click INSPECT under Page indexing > Indexing section in the report.
  • A “Redirect error” alerts about issues like a long redirect chain, a loop, an excessively long redirect URL, or a bad/empty URL in the chain.
  • To check the redirect type, you can filter out specific crawl stats for each page by the response. Scroll down to Settings and check how many pages are moved permanently (301) and temporarily (302), and identify those with redirect errors.
Crawl stats for each page by the response

To catch redirect problems before search engines do, use SE Ranking’s Site Audit tool. It provides you with a complete list of redirected pages and reveals more important SEO issues. It also helps you find redirect mistakes and monitor them to ensure they perform correctly over time.

Here’s how to do it: 

  • As you scroll through the audit report, go to the Issue Report tab in the left sidebar under Website Audit. Click on the HTTP Status Code, and find all groups of issues with 3XX redirects.
  • Click on a specific group of 3XX issues to expand the associated URLs and pages containing the errors.
Issue Report tab with 3XX redirects
  • To discover redirect chains and loops, check the Redirects section.
Redirects section
  • Expand these issues to identify specific pages containing them, and see other crucial parameters like:
    • Referring domains 
    • Status code
    • Meta refresh redirects 
    • Refresh redirect time 
    • Number of redirects 
    • Redirect target URLs
    • Redirect inlinks
Redirect chains expanded list
  • For quick help with 3XX issues, check the tool’s tips. For instance: “Make sure 3XX pages are less than 5% of the total. If it’s above 10%, remove some redirects right away”.
How to fix  tips for pages with 3XX issues
  • Filter your search by Errors (urgent fixes), Warnings (second priority issues), Notices (issues you need to be aware of) to narrow your focus to the most pressing issue right now. After the fixes are done, just click on the Reset option to confirm that these errors have already been resolved.
Website security tab
  • You can also check your pages for potential content duplication issues. Go to the Issue Report tab and tap on Duplicate Content to confirm that there are no such issues and that the 301 redirects are set up correctly. If any issues are found, it’s advisable to set up redirects.
Duplicate content tab with issues

By the way, if you’re not an SE Ranking user yet, try out all the features for yourself. Make sure to repeat the steps above. 

One more technically advanced way to find and track temporary vs. permanent redirects is to perform a log file analysis. This provides raw HTTP status code data that can supplement other methods.

The Bottom Line of 302 vs. 301 Redirects: Which is Better for SEO?

Our verdict? The choice between 301 vs. 302 redirects strictly depends on your specific goal and needs. Neither is necessarily more preferable to the other. Each individual use case dictates which is the best fit.

To recap:

  • 301 redirects sends a clear signal that the old page is permanently shut down and that the new page should appear in search.
  • 302s give a less clear signal and act as temporary detours; the original page may still be found in search results.

As long as your method of redirection is aligned with the changes needed, its impact on SEO should be minimal. Just regularly check that your redirects are correctly configured and remain so over time.

Haven’t done any redirect checks in a while? Mark this task next on your to-do list!

منبع: https://seranking.com/blog/301-vs-302-redirects/

Your Keys to a Better Online Reputation

Google favors and rewards sites that produce high-quality content, as they tend to provide the most relevant answers to users’ queries. The two primary concepts that Google uses to assess content’s overall quality and value are E-E-A-T and YMYL. We’ll go over both criteria in this article and see how they can affect rankings.

What is E-E-A-T?

E-E-A-T (or Double-E-A-T) is an acronym for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the mix of specific signals that Google looks at when evaluating pages for their trust and quality. E-E-A-T is foundational to Google’s Quality Rating Guidelines.

Definition of Google's EEAT Concept

While E-E-A-T isn’t a direct ranking factor for Google’s algorithms, it represents the qualities that Google rewards high-ranking pages for. Pages that demonstrate strong E-E-A-T characteristics, often through factors like content accuracy, links to reputable sources, and positive user engagement, are more likely to be perceived as valuable and relevant by both users and search engines.

Now, let’s define each part of Google E-E-A-T.

Experience

When you perform an online search, chances are you’re looking for content created by people with real-life knowledge. Google recognizes this well, which is why it prioritizes content created by people with first-hand or relevant life experience. Content like this is much more likely to have:

  • Trustworthy information
  • Practical advice and insights
  • Deeper understanding and context

Expertise

By analyzing authors’ background information (even for publications covering broad topics), Google’s raters determine if the content is from qualified experts. Content produced by someone with the appropriate knowledge and expertise will have an edge over similar content pieces generated by experts with less relevant experience. 

In short, this is one of Google’s most effective ways to ensure that the information people are reading online is accurate and trustworthy.

Authoritativeness 

Google looks at several things to determine the content’s authoritativeness, including the author, the page’s main content, and the website itself. Mentions from industry experts and reliable backlinks are also significant signals to Google that the content piece is authoritative. 

Even so, Google’s Search Quality Evaluator Guidelines stress that the importance of elements like Experience, Expertise, and Authoritativeness can vary based on niche. In fact, when evaluating content creators, Google looks at the purpose, type, and topic of their pages. This is how Google ensures that the content is written by someone with the appropriate qualifications for that particular niche/topic/page.

Trustworthiness 

Trust is a crucial element within the E-E-A-T framework. Google uses this metric to assess the reliability of information. To put it simply, the elements of E-E-A-T discussed so far (experience, expertise, and authoritativeness) comprise the trust factors. It is important to note, however, that trust itself is a standalone metric. This means that pages lacking trustworthiness will have lower E-E-A-T scores no matter their experience, expertise, or perceived authority. Google also looks at credentials like awards, testimonials, endorsements, etc. when assessing content for trustworthiness.

In most cases, Google E-E-A-T incentivizes authors to demonstrate their experience, expertise, and authoritativeness, especially when writing about legal, financial, or medical topics. Google states, however, that some “pages on YMYL topics are created to share personal experiences, often regarding difficult life challenges.” In other words, sometimes people are just looking up information online to seek comfort or inspiration. Factual information from experts and authoritative sources may not satisfy this need. 

For example, let’s look at the following topic: sleep challenges experienced by pregnant women. All content on sleep medications that are safe during pregnancy should be written by an expert. To write a blog post on how to use pillows to sleep comfortably when pregnant, the person should, at the very least, have the appropriate life experience. This means that the author does not necessarily have to be an expert in this topic to gain favor with Google.

By the way, to find out which topics work best for your competitors, you can use tools like Competitive Research. Once you have a list of high-performing topics, analyze how your rivals structure that content to cover E-E-A-T. With this data, you can pinpoint your competitors’ most effective tactics. Then you can refine your own approach to match or surpass their success.

Is E-E-A-T a ranking factor?

Despite its tremendous impact on page quality scores, Google E-E-A-T itself is not a full-fledged ranking factor—at least not yet.

Danny Sullivan

Public Liaison for Search at Google

While E-E-A-T itself isn’t a ranking factor, using a mix of factors that can identify content with good E-E-A-T is useful. Reading the guidelines may help you self-assess how your content is doing from an E-E-A-T perspective, improvements to consider, and help align it conceptually with the different signals that our automated systems use to rank content.

Nevertheless, Google has already set in motion its work on turning E-E-A-T into a measurable ranking factor. To assess any content’s alignment with each component of E-E-A-T guidelines, Google performs a sophisticated evaluation process. 

Google begins this process by paying people to assess websites. These people are called raters. They assess the utility and quality of content according to expertise, authoritativeness, and trustworthiness. The data from search quality raters is used to refine the ranking algorithms of websites.

Danny Sullivan

Public Liaison for Search at Google

Our systems aren’t looking for E-A-T. Our raters are using that to see if our systems are working well to show good information. There are many different signals that, if we get it right, align with what a good human E-A-T assessment would be.

Another key factor is the number and context of mentions or links pointing to the page or author. Links serve as strong indicators of content trustworthiness. For Google YMYL topics, a website or creator’s reputation is heavily influenced by the number of mentions from industry experts. Recommendations from expert sources, such as professional online communities, provide strong evidence of a good reputation.

But new solutions are also being explored. Google has a patent for technology that can calculate the credibility of authors. According to the description, the reputation score can consist of two or more sub-scores, with each sub-score relating to a different aspect of the online content item. The reputation score may also take into account the number of links the online content item has from other online sources, as well as how long the author has been authenticated.

Plus, Google has made big changes to its approach to content assessment with the September 2023 Helpful Content Update. This was the most significant update of the Helpful Content System so far. In fact, millions of website owners noticed it due to drops in their rankings.

As expected, this update has the greatest impact on low-quality, AI-generated content that provides little to no value to users. However, content quality is not the only thing that Google is looking at algorithmically. Google has shifted much of its attention to the overall user experience.

So, beyond creating high-quality, relevant content that meets the Google E-E-A-T system’s standards, you should also ensure your content is user-friendly. If your site is constantly bombarding users with aggressive ads, pop-ups, and auto-playing videos, it will be difficult to reach high positions on SERPs.

It’s also worth mentioning that the rise in the use of AI technologies has had a considerable impact on Google’s standards for E-E-A-T. For one, content creators who rely solely on AI-generated content often lack the unique value that only comes from hands-on experience. This is why Google prioritizes content that exhibits the Experience aspect of the E-E-A-T criteria. 

Google is expected to keep its focus on experience-based content well into the foreseeable future. This could take the form of a 30-second video, an in-depth article, or something in between. 

Moreover, with its March 2024 spam update, Google points out that producing content at scale (through AI tools, human efforts, or some combination of both) with the primary goal of manipulating search engine rankings is a spammy practice. So, instead of creating swathes of unoriginal content, your best bet is to create less content that matches E-E-A-T criteria (especially Experience).

For the reasons mentioned above, it is no surprise that UGC platforms like Quora have witnessed an increase in popularity. Human experience has recently begun to play an even more significant role. This holds true now even if the content is shared in unexpected or hard-to-find places (e.g., a comment in a forum thread, a post on a little-known blog, or an article whose author has unique expertise on a topic). In fact, rewarding personal insights and experiences from social media blog posts, forums, and third-party review websites is a central idea of the “hidden gems” ranking system released in 2023.

To encourage more people to share personal experiences on search, Google launched a new opt-in experiment in Search Labs called Notes. With Notes, which are crawlable and indexable, users can share their thoughts and experiences on a particular article or topic. This enables you to exchange ideas and experiences with others.

Now, let’s review Google’s second key concept—YMYL.

YMYL in a nutshell

Some topics can impact a user’s health, financial well-being, and safety. Google refers to them as Your Money or Your Life topics, or YMYL for short. Dedicated raters conduct thorough checks on YMYL sites to make sure they don’t contain inaccurate information and are not harmful to users.

Google broadly categorizes these topics as Clear YMYL, May Be YMYL, or Not or Unlikely YMYL, depending on how likely they are to cause harm. Most topics are considered non-YMYL by default and do not require higher attention to accuracy or trustworthiness.

Google’s guidelines define a topic as YMYL if it can potentially affect:

  • Health or safety: mental, physical, and emotional health; any form of safety.
  • Financial security: a person’s ability to provide for themselves and their families.
  • Society: perception of groups of people, issues of public interest, trust in public institutions.
  • Other: any topics where inaccurate info could harm people or worsen their well-being.

Harmful pages can still exist within non-harmful topics. These pages should be flagged as low quality and potentially harmful, even if the website has a generally positive reputation.

How E-E-A-T and YMYL are connected

To begin with, all websites should aim for the highest E-E-A-T possible for them. But the higher the YMYL “degree” you have, the more scrupulous Google will be when assessing your E-E-A-T and ensuring user safety.

Consider the following example: a website for an accountancy firm publishes tax planning and investment advice. Users who end up on this website should be confident that the advice it provides won’t lead to poor financial decisions or financial loss.

Generally, only individuals or organizations with appropriate financial expertise and accreditation should produce tax advice or materials on other YMYL topics. However, there are some exceptions, (i.e. when authors share personal stories or experiences). Materials like “How I earned my first million” or “How we manage taxes in our company” are considered everyday expertise in Google YMYL topics and require less formal credentials.

But if you produce content (especially on YMYL topics) and don’t follow Google’s E-E-A-T guidelines, your site’s search visibility on Google for important keywords may fall short. Always prioritize your users’ well-being and consider any of the potential effects your content may have on them. In fact, make sure all YMYL information on your site is carefully fact-checked. If you need to address potentially harmful topics, be sure to warn people about their potential risks and the negative consequences associated with them.

We explore the process of creating high-quality content and many other essential topics in our SEO Content Writing Course. Don’t miss the opportunity to take your content strategy to the next level – check it out and enroll today!

How to optimize E-E-A-T on YMYL pages 

Producing high-quality content can be a difficult task all on its own, but ensuring your website is trustworthy for visitors adds an extra layer of complexity, especially for webmasters who produce YMYL content. Fortunately, there are several simple yet effective ways to optimize web pages for better E-E-A-T.

  • Create unique content tailored for people instead of search engines. To convince Google that you’re an expert, you have to provide valuable information within your field or niche. Also, you’ll need to optimize your content for a positive user experience by ensuring it is well-organized and easy to navigate. This often involves incorporating UX design elements into your content.

To streamline the content creation and optimization process, tools like Content Editor can be a huge help. This tool allows you to compare your content against your closest competitors and make optimizations based on these insights. It provides in-depth recommendations for improving keyword usage, increasing readability, avoiding spam words, ensuring content uniqueness, and more.

But if you hit a content creation wall, consider incorporating tools like AI Writer into your routine. This tool, in particular, can provide inspiring ideas that you can use as starting points for future content pieces in your area of expertise/experience. 

Here are some important YMYL best practices to consider: 

  • Maintain author visibility. Readers won’t trust your YMYL content if you don’t at least reveal the author’s basic credentials. Readers will want to know who created the article and whether they are trustworthy or not. According to Google’s guidelines, all site pages should contain information about who is responsible for the website and who created the content on the page (individual, company, business, foundation, etc.).
  • Create separate pages for individual authors and content creators. These pages should contain biographical information, links to their social media accounts or personal websites, CVs, or professional certificates as proof of reputation. Utilizing Author Schema is a great way to display author information and expedite search engine indexing. Also, don’t forget to link between pages featuring content from the same author. Ideally, you should add the following information about content creators: job title, summary of their expertise, detailed bio, educational background, features in other publications, and recent posts. 
  • Get mentions on authoritative sites. Implementing a smart link-building strategy can significantly improve your website’s reputation, both from a technical standpoint and in the eyes of your readers. This means that a link from a highly authoritative website will pass some of its authority and brand recognition to another website. While building high-quality backlinks to the content itself should be your priority in the context of Google E-E-A-T, obtaining backlinks to your author’s pages is also a good idea. Find websites that have a special bio section and arrange it to get backlinks to your author’s page.
  • Add trust factors throughout the site. Trust factors are website elements that increase trustworthiness for users and search engines. Incorporate relevant trust factors that provide value to visitors. For example, create and update an About Us page by highlighting your achievements, adding certificates and diplomas, displaying a portfolio, and sharing real customer reviews. 
  • Fact-check and cite sources. Back up your claims with reliable sources like government websites, authoritative studies, and research papers. Don’t forget to attribute statistical data to its original source.
  • Provide contact information. Make it easy for users to reach you in case they have any questions. You could use contact forms, email addresses, and social media links for this purpose. Plus, ensure your NAP data is consistent across your website, social media accounts, and business listings. Tools like the Local Marketing Tool can help you verify and manage your local NAPs, business listings, and reviews all in one centralized location 

Once you have finished optimizing your website’s content for E-E-A-T principles, make sure to track your rankings using a specialized tool. Rank Tracker, for example, provides precise daily ranking updates. This reveals the correlations between your optimization efforts and ranking dynamics.

The evolution of E-E-A-T and YMYL

The acronym used to be E-A-T (Expertise, Authoritativeness, Trustworthiness). It first appeared in 2014 when Google introduced its Search Quality Evaluator Guidelines. The concept was vague back then, and it wasn’t clear how Google would use qualitative factors when calculating quantitative rankings. And while users sought explanations, Google remained short on answers.

“The amount of expertise, authoritativeness, and trustworthiness is very important”—Google.

Since 2018, seven major updates focused on E-E-A-T and YMYL have been released: 

  • In August 2018, Google rolled out a massive core algorithm update. It was primarily related to Google’s ability to determine the E-A-T score and identify the most trustworthy websites.
  • In June 2019, another major update impacted the perception of E-A-T. Several websites with high authority scores experienced a significant drop in rankings shortly after the update. It led to the assumption that E-A-T can be assessed at the URL level rather than for the entire domain. This suggested that E-A-T belonged to Google’s list of essential page quality parameters. 
  • In October 2020, Google made some important edits to the Search Quality Evaluator Guidelines. It clarified that E-A-T ratings do not directly influence the order of search results. The guidelines also emphasized how important it is to understand user intent and queries for accurate ratings. 
  • In October 2021, Google introduced more changes to the Search Quality Evaluator Guidelines. The YMYL category received expanded definitions and guidance on how to research websites and the reputation of content creators. Furthermore, Google updated and clarified the “Lowest Page Quality” section.
  • Another major E-E-A-T update happened in July 2022. It clarified the YMYL classification (Clear YMYL, May Be YMYL, or Not or Unlikely YMYL). It also provided more examples and explanations into determining YMYL status. The update also clarified that the level of E-A-T depends on the page’s purpose, so all website types have the potential to be considered low-quality or harmful.
  • The next major update to the Quality Rater Guidelines happened in December 2022. In this update, the E-A-T framework gained an additional component called Experience, which changed the acronym to E-E-A-T. In other words, Google started paying more attention to whether content demonstrates firsthand experience (e.g., using a product, visiting a place, sharing personal experiences, and so on). 
  • Finally, the most recent E-E-A-T update to the Quality Rater Guidelines happened in November 2023. As a result of this update, Google simplified “the Needs Met scale definitions, added more guidance for different kinds of web pages, removed outdated and redundant examples, and expanded rating guidance for forum and discussion pages.” It also added more examples of newer content formats like short-form videos.

Even today, E-E-A-T and YMYL still remain a hot debate topic. But while the Search Quality Evaluator Guidelines provide valuable information on E-E-A-T, they are intended as working documents for evaluators—not as actual guidebooks. 

Make sure to use this information with caution.

Final thoughts

Experience, Expertise, Authoritativeness, and Trustworthiness are important for determining page quality. While these factors aren’t direct ranking signals, they have a profound impact on a page’s ranking potential. E-E-A-T parameters are especially important for YMYL content, which has a direct impact on people’s health, well-being, and safety.

To increase the likelihood of your content ranking well, it is important to establish a clear purpose. Try to figure out how to create content that provides the most benefit to your users, then start working on authority and increasing your content’s trustworthiness.

منبع: https://seranking.com/blog/google-eeat-ymyl/

7 بهترین ابزار رایگان تحقیق کلمات کلیدی » رتبه ریاضی

انجام تحقیقات کلمات کلیدی برای درک اینکه مخاطبان هدف شما از چه عباراتی در هنگام جستجوی اطلاعات مرتبط با کسب و کار یا محتوای شما استفاده می کنند، ضروری است.

اما بدون کمک ابزارهای تحقیق کلمات کلیدی، شناسایی اصطلاحات بهینه برای گنجاندن محتوای وبلاگ یا فروشگاه آنلاین خود برای رتبه‌بندی بالاتر در صفحات نتایج موتورهای جستجو (SERP) به منزله پرتاب دارت در یک اتاق کم نور خواهد بود.

گاهی اوقات می توانید به هدف ضربه بزنید، اما اکثر دارت ها به ناچار هدف خود را از دست می دهند و روی زمین فرود می آیند.

در این مقاله بهترین ابزارهای تحقیق کلمات کلیدی را مورد بحث قرار می دهیم تا بتوانید بهترین ابزار را انتخاب کنید که با نیازهای شما مطابقت دارد.

ابزار تحقیق کلمات کلیدی، چه رایگان و چه پولی، نرم افزاری است که برای ارائه معیارهای کلیدی ضروری مانند حجم جستجو، رقابت، و هزینه به ازای کلیک (CPC) طراحی شده است.

این به کسب و کارها کمک می کند تا مهم ترین کلمات کلیدی را شناسایی کنند تا به طور موثر به مخاطبان هدف خود دست یابند.

ابزارهای تحقیق کلمات کلیدی همچنین به ساده‌سازی استراتژی سئو به روش‌های مختلف کمک می‌کنند. آن‌ها به ایده‌های کلیدواژه طوفان فکری کمک می‌کنند، بینشی در مورد حجم جستجو برای عبارات خاص ارائه می‌دهند، موضوعات داغ را کشف می‌کنند، و سطح رقابتی را که هنگام تلاش برای رتبه‌بندی عبارات خاص با آن مواجه می‌شوید، بسنجند.

اکنون بیایید در مورد بهترین ابزارهای تحقیق کلمات کلیدی که به صورت رایگان در دسترس هستند صحبت کنیم.

2.1 ابزار تحقیق کلمات کلیدی رایان رابینسون

ابزار رایگان تحقیق کلمات کلیدی رایان رابینسون یک ابزار سفارشی برای شناسایی کلمات کلیدی ارزشمند برای محتوا و استراتژی های سئو شما است.

به عنوان مثال، اگر موضوعی مانند را وارد کنید “کار از راه دور”، لیستی از کلمات کلیدی مرتبط به همراه حجم جستجو و رقابت آنها را دریافت خواهید کرد. این به شما امکان می دهد کلمات کلیدی را اولویت بندی کنید که با اهداف محتوای شما مطابقت دارند و پتانسیل جذب ترافیک ارگانیک قابل توجهی را دارند.

ابزار تحقیق کلمات کلیدی رایان رابینسون

علاوه بر این، این ابزار بینشی در مورد ایده های نوظهور در فضای کار از راه دور ارائه می دهد و به شما امکان می دهد از موضوعات داغ سرمایه گذاری کنید و از رقبا جلوتر بمانید.

ایده ها در ابزار

2.2 ابزار برنامه ریز کلمات کلیدی گوگل Hoth’s

اگرچه از برنامه‌ریز کلمات کلیدی اصلی گوگل الهام گرفته شده است، ابزار رایگان برنامه‌ریز کلمات کلیدی گوگل از Semrush ویژگی‌های اضافی را برای نیازهای بازاریابان، مشاغل و صاحبان وب‌سایت ارائه می‌دهد.

می‌توانید کلمات کلیدی یا موضوعات اولیه را در ابزار وارد کنید، و فهرستی جامع از پیشنهادات کلیدواژه را به همراه معیارهای کلیدی مانند حجم جستجو، دشواری کلمه کلیدی و سطح رقابت ارائه می‌دهد.

علاوه بر این، این ابزار بینش هایی در مورد روند کلمات کلیدی، هزینه به ازای هر کلیک و هدف جستجو ارائه می دهد و به شما امکان می دهد موضوعات در حال ظهور را شناسایی کنید. این به شما کمک می کند استراتژی محتوا را اصلاح کنید و کلمات کلیدی را هدف قرار دهید که می توانند ترافیک ارگانیک را هدایت کنند و رتبه بندی موتورهای جستجو را بهبود بخشند.

ابزار برنامه ریز کلمات کلیدی گوگل Hoth's

2.3 ابزار کلیدواژه Ahrefs

Ahrefs، ارائه دهنده پیشرو ابزارها و منابع سئو، یک ابزار جامع تولید کلمه کلیدی را ارائه می دهد که برای کمک به شما در انجام تحقیقات عمیق کلمات کلیدی طراحی شده است.

در میان بسیاری از ویژگی های آن، تولید کننده کلمات کلیدی Ahrefs به دلیل توانایی آن در ارائه بینش های ارزشمند و توصیه های مبتنی بر داده ها متمایز است. بهترین بخش این است که می توانید برای داده های گوگل و بینگ، یوتیوب و آمازون تحقیق کلمات کلیدی انجام دهید.

هنگام جستجوی کلمات کلیدی برای موضوعی مانند بهترین افزونه های سئو شما می توانید از مولد کلمات کلیدی Ahrefs برای کشف کلمات کلیدی مرتبط و با کارایی بالا مرتبط با این موضوع استفاده کنید.

ابزار کلیدواژه Ahrefs

این پیشنهادات کلیدواژه با معیارهای کلیدی مانند حجم جستجو، دشواری کلمه کلیدی و تجزیه و تحلیل SERP ارائه می شود که به کاربران امکان می دهد رقابت و تأثیر بالقوه هر کلمه کلیدی را بسنجند.

سختی کلمه کلیدی برای Ahrefs بین 0-10 آسان، 11-30 متوسط، 31-70 سخت است و بالاتر از آن یعنی 71-100 فوق العاده سخت در نظر گرفته می شود.

2.4 برنامه افزودنی کروم برای جستجوگر کلمات کلیدی

افزونه Keyword Surfer Chrome یک ابزار قدرتمند تحقیق کلمات کلیدی است که اطلاعات و اطلاعات ارزشمندی را در صفحه نتایج جستجوی Google ارائه می دهد.

این افزونه که توسط SurferSEO توسعه یافته است، به شما امکان می دهد در حین مرور نتایج جستجوی گوگل، جستجوی کلمات کلیدی را انجام دهید.

برای استفاده از این ابزار، افزونه را در مرورگر کروم خود نصب کنید.

به سادگی با وارد ، کلمه کلیدی، بیایید بگوییم: “کار از راه دور” در نوار جستجوی گوگل، برنامه افزودنی معیارهای کلیدی مانند حجم جستجوی ماهانه، دشواری کلمه کلیدی و CPC (هزینه به ازای هر کلیک) برای کلمه کلیدی را به همراه فهرستی از کلمات کلیدی مرتبط و حجم جستجوی مربوطه نشان می دهد.

برنامه افزودنی کروم برای جستجوگر کلمات کلیدی

علاوه بر این، می توانید مجموعه کلمات کلیدی ایجاد کنید و با ذخیره کلمات کلیدی مهم برای دسترسی سریع، گردش کار خود را ساده کنید. بدون نیاز به جستجوی جداگانه آنها در هر بار – این یک صرفه جویی در زمان عملی است.

علاوه بر این، می‌توانید به راحتی این مجموعه‌ها را در هر زمانی به عنوان فایل‌های csv. صادر کنید. این یک روش ساده و موثر برای مدیریت و سازماندهی کلمات کلیدی ارزشمند شماست.

مجموعه در پسوند Keyword Surfer

2.5 ابزار کلمه کلیدی رایگان WordStream

مولد کلمه کلیدی رایگان WordStream اطلاعات حجم جستجو را برای هر کلمه کلیدی فراهم می کند و نشان می دهد که مخاطبان چقدر عبارات یا عبارات خاص را جستجو می کنند. این داده ها امکان اولویت بندی کلمات کلیدی را بر اساس ترافیک و مخاطبان بالقوه آنها فراهم می کند.

کلمه کلیدی یا URL وب سایت خود را وارد کنید، یک صنعت را انتخاب کنید، ایالت یا کشور را انتخاب کنید، سپس کلیک کنید ادامه هید.

این ابزار اطلاعاتی در مورد سطح رقابت برای کلمات کلیدی ارائه می دهد، که نشان می دهد رتبه بندی آن کلمات کلیدی در صفحات نتایج موتورهای جستجو (SERP) چقدر دشوار است.

ابزار رایگان کلمه کلیدی WordStream به شما امکان می دهد لیست کلمات کلیدی را برای مرجع یا تجزیه و تحلیل بعدی دانلود و ذخیره کنید.

نتیجه کلمه کلیدی

2.6 پاسخ به سقراط

Answer Socrates یکی دیگر از ابزارهای رایگان تحقیق کلمات کلیدی است که برای ساده سازی تولید محتوا با ایجاد سوالات مرتبط بر اساس یک موضوع یا کلمه کلیدی طراحی شده است.

پاسخ سقراط می تواند سوالات متداولی که ممکن است در مورد یک موضوع خاص داشته باشید را شناسایی کند و به شما کمک کند به نیازهای مخاطبان پاسخ موثرتری بدهید.

به عنوان مثال، اگر می خواهید مقاله ای در مورد آن بنویسید بهترین افزونه های سئوپاسخ سقراط می تواند سوالاتی مانند بهترین افزونه سئو برای وردپرس چیست؟ » یا « 5 افزونه برتر SEO برای وردپرس. »

پاسخ به سقراط

این ابزار به شما این امکان را می دهد که با گنجاندن پاسخ به این سوالات متداول، محتوای آموزنده و جذاب تری تولید کنید.

2.7 Google Keyword Planner

Google Keyword Planner یک ابزار قدرتمند و پرکاربرد برای تحقیق کلمات کلیدی است که توسط گوگل در پلتفرم گوگل ادز ارائه شده است.

Google Keyword Planner طیف گسترده ای از ایده های کلیدواژه را بر اساس کلمات کلیدی اولیه، عبارات یا URL های وب سایت ارائه می دهد. این پیشنهادات کلیدواژه مرتبط را بر اساس جستارهای جستجوی کاربر ایجاد می کند و به شما کمک می کند کلمات کلیدی و موضوعات جدیدی را برای هدف گذاری در محتوای خود پیدا کنید.

Google Keyword Planner

یکی از ویژگی های کلیدی Google Keyword Planner توانایی آن در ارائه داده های حجم جستجو برای کلمات کلیدی است. میانگین حجم جستجوی ماهانه برای هر کلمه کلیدی را نشان می دهد و به شما امکان می دهد محبوبیت و تقاضا برای کلمات کلیدی خاص را درک کنید.

Google Keyword Planner همچنین اطلاعاتی در مورد سطح رقابت برای کلمات کلیدی ارائه می دهد. این نشان می دهد که هر کلمه کلیدی چقدر رقابتی است از نظر رقابت در مناقصه بین تبلیغ کنندگان.

3 سوالات متداول

آیا ابزارهای تحقیق کلمات کلیدی رایگان هستند؟

برخی از ابزارهای تحقیق کلمات کلیدی نسخه های رایگان با ویژگی های محدود را ارائه می دهند، در حالی که برخی دیگر برای دسترسی کامل به ویژگی های پیشرفته نیاز به اشتراک یا خرید یک بار دارند.

ابزارهای تحقیق کلمات کلیدی چه معیارهایی را ارائه می دهند؟

ابزارهای تحقیق کلمات کلیدی معمولاً معیارهایی مانند حجم جستجو، دشواری کلمه کلیدی، سطح رقابت، هزینه به ازای هر کلیک (CPC) و داده های روند را ارائه می دهند.

چگونه از ابزار تحقیق کلمات کلیدی استفاده کنیم؟

برای استفاده از ابزار تحقیق کلمات کلیدی، کافی است یک کلمه کلیدی یا موضوع اولیه را وارد کنید، و ابزار فهرستی از کلمات کلیدی مرتبط به همراه معیارها و اطلاعات مربوطه را ایجاد می کند.

چگونه ابزار تحقیق کلمات کلیدی مناسب را برای نیازهای خود انتخاب کنم؟

هنگام انتخاب ابزار تحقیق کلمه کلیدی، عواملی مانند بودجه، ویژگی های مورد نیاز، اولویت های رابط کاربری و اندازه پروژه های تحقیقاتی کلمه کلیدی خود را در نظر بگیرید.

آیا ابزارهای تحقیق کلمات کلیدی می توانند به سئوی محلی کمک کنند؟

بله، بسیاری از ابزارهای تحقیق کلمات کلیدی ویژگی هایی را برای تحقیق در مورد کلمات کلیدی محلی ارائه می دهند، مانند داده های حجم جستجو مبتنی بر مکان و پیشنهادات اصطلاح خاص جغرافیایی.

4 نتیجه

ابزارهای تحقیق کلمات کلیدی زیادی وجود دارد و انتخاب بهترین آنها به بودجه و استراتژی سئوی شما بستگی دارد.

صرف نظر از اهداف یا ماهیت کسب و کارتان، انتخاب کلمات کلیدی سئو مناسب پایه و اساس و جهت کل کمپین سئوی شما را هدایت می کند. بنابراین، اطمینان از اینکه جعبه ابزار سئو شما شامل چندین ابزار رایگان و کاربر پسند است، ضروری است.

با استفاده مؤثر از ابزارها، می توانید جلوتر از منحنی باشید، محتوای خود را بهینه کنید و ترافیک ارگانیک مرتبط را به وب سایت خود جذب کنید.

اگر این مقاله را دوست دارید، به ما اطلاع دهید با ارسال توییت @rankmathseo.

منبع: https://rankmath.com/blog/free-keyword-research-tools/